Doing Design Thinking: Conceptual Review, Synthesis, and Research Agenda von Micheli, Pietro, Wilner, Sarah J. S., Bhatti, Sabeen Hussain, Mura, Matteo, Beverland, Michael B.

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The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes von Beverland, Michael B., Farrelly, Francis J.

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Measuring consumer-based brand authenticity von Napoli, Julie, Dickinson, Sonia J., Beverland, Michael B., Farrelly, Francis

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Elevating Design in the Organization von Micheli, Pietro, Perks, Helen, Beverland, Michael B.

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Crafting Brand Authenticity: The Case of Luxury Wines von Beverland, Michael B.

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Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity von Beverland, Michael B., Wilner, Sarah J. S., Micheli, Pietro

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Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic von Cankurtaran, Pinar, Beverland, Michael B.

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Managing the Design Innovation-Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives von Beverland, Michael B.

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How Brands Craft National Identity von Beverland, Michael B, Eckhardt, Giana M, Sands, Sean, Shankar, Avi

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Sustainable Eating: Mainstreaming Plant-Based Diets In Developed Economies von Beverland, Michael B.

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Consumer Work and Agency in the Analog Revival von Beverland, Michael B, Fernandez, Karen V, Eckhardt, Giana M

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From strategy to tactics: Building, implementing, and managing brand equity in business markets von Lindgreen, Adam, Beverland, Michael B., Farrelly, Francis

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Resourceful Sensemaking: Overcoming Barriers between Marketing and Design in NPD von Beverland, Michael B., Micheli, Pietro, Farrelly, Francis J.

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Peter Laplaca: A case study von Beverland, Michael B.

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Exploring the dark side of pet ownership: Status- and control-based pet consumption von Beverland, Michael B., Farrelly, Francis, Lim, Elison Ai Ching

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Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims von Beverland, Michael B., Lindgreen, Adam, Vink, Michiel W.

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The brand authenticity continuum: strategic approaches for building value von Napoli, Julie, Dickinson-Delaporte, Sonia, Beverland, Michael B.

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Co-creating educational consumer journeys: A sensemaking perspective von Beverland, Michael B., Cankurtaran, Pınar, Micheli, Pietro, Wilner, Sarah JS

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Vegans and Vaccines: A Tale of Competing Identity Goals von Beverland, Michael B.

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Dialectical Emotional Labour in Digital Person-branding: The case of digital influencers von Heeris Christensen, Anna-Bertha, Gyrd-Jones, Richard, Beverland, Michael B.

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