Generational Cohorts Hold the Key to Understanding Patients and Health Care Providers: Coming-of-Age Experiences Influence Health Care Behaviors for a Lifetime von Berkowitz, Eric N., Schewe, Charles D.

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The Evolution of Public Relations and the Use of the Internet: The Implications for Health Care Organizations von Berkowitz, Eric N.

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Role theory, attitudinal constructs, and actual performance: A measurement issue von Berkowitz, Eric N

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A diagnostic study of sales managers' efficiency von Berkowitz, Eric N.

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Organizational perceptions of sales managers von Berkowitz, Eric N.

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Brand Loyalty: Measurement and Management von Berkowitz, Eric N.

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The New Loyalty Effect von Berkowitz, Eric N

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All Health Care Is Local. Capitalizing on your brand equity in the age of telemedicine von Berkowitz, Eric N

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The perilous post. Filling in the inpatient social media gap and the impact on patient care von Berkowitz, Eric N

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The education gap. Patient satisfaction in the era of transparency von Berkowitz, Eric N

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Contextual Influences on Consumer Price Responses: An Experimental Analysis von Berkowitz, Eric N., Walton, John R.

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Consumer behavior and perceived decision freedom: A reexamination von Walton, John R, Berkowitz, Eric N, Ross, Ivan, Cvar, Margaret

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The frequency of monetary compensation for salesmen von Dubinsky, Alan J., Berkowitz, Eric N.

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Media and message strategies: consumer input for hospital advertising von Flexner, William A., Berkowitz, Eric N.

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Time management of sales managers von Berkowitz, Eric N., Ginter, James L.

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Institutional positioning: A dynamic concept for retailing strategy von Hansen, Robert A, Deutscher, Terry, Berkowitz, Eric N

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Developing a Marketing Philosophy for Endocrinology von Berkowitz, Eric N.

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Contextual Influences on Consumer Price Responses: An Experimental Analysis von Berkowitz, Eric N., Walton, John R.

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Professional Selling von Berkowitz, Eric N

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Systematic Selling: How to Influence the Buying Decision Process von Berkowitz, Eric N

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