eTransQual: A transaction process-based approach for capturing service quality in online shopping von Bauer, Hans H., Falk, Tomas, Hammerschmidt, Maik

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Identifying Cross-Channel Dissynergies for Multichannel Service Providers von Falk, Tomas, Schepers, Jeroen, Hammerschmidt, Maik, Bauer, Hans H.

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The effects of organic labels on global, local, and private brands: More hype than substance? von Bauer, Hans H, Heinrich, Daniel, Schäfer, Daniela B

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Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment von Bauer, Hans H., Stokburger-Sauer, Nicola E., Exler, Stefanie

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The relevance of irrelevance in brand communication von Albrecht, Carmen-Maria, Neumann, Marcus M., Haber, Tobias E., Bauer, Hans H.

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Measuring the quality of e-banking portals von Bauer, Hans H, Hammerschmidt, Maik, Falk, Tomas

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Segmenting cyberspace: a customer typology for the internet von Barnes, Stuart J, Bauer, Hans H, Neumann, Marcus M, Huber, Frank

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Building customer relations over the Internet von Bauer, Hans H., Grether, Mark, Leach, Mark

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Customer‐based brand equity in the team sport industry: Operationalization and impact on the economic success of sport teams von Bauer, Hans H, Sauer, Nicola E, Schmitt, Philipp

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Congenital coronary arteriovenous fistula: Spontaneous rupture and cardiac tamponade von Bauer, Hans H., Allmendinger, Philip D., Flaherty, James, Owlia, Dariush, Rossi, Michael A., Chen, Chunguang

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Customer‐based corporate valuation: Integrating the concepts of customer equity and shareholder value von Bauer, Hans H, Hammerschmidt, Maik

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Erlebniskommunikation: Erfolgsfaktoren für die Marketingpraxis von Bauer, Hans H, Heinrich, Daniel, Samak, Michael

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The effects of price bundling on consumer evaluations of product offerings von Johnson, Michael D, Herrmann, Andreas, Bauer, Hans H

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Investigating the relationship between product involvement and consumer decision-making styles von Bauer, Hans H., Sauer, Nicola E., Becker, Christine

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Patient Relationship Management: Ein CRM-Ansatz Für Die Pharmazeutische Industrie von Hahn, Olaf Kilian, Bauer, Prof. Hans H

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Virtual Community: Its Contribution to Customer Relationships by Providing Social Capital von Bauer, Hans H., Grether, Mark

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Erfolgsfaktoren des Mobile Marketing von Bauer, Hans H, Dirks, Thorsten, Bryant, Melchior

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Erlebniskommunikation: Erfolgsfaktoren für die Marketingpraxis von Bauer, Hans H, Heinrich, Daniel, Samak, Michael

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Product life cycle patterns for pharmaceuticals and their impact on R&D profitability of late mover products von Bauer, Hans H., Fischer, Marc

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Customer-based corporate valuation von Bauer, Hans H, Hammerschmidt, Maik

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