A Master Class in Brand Planning: The Timeless Works of Stephen King von Lannon, Judie, Baskin, Merry

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How to Be a Master Planner: Stephen King's Timeless Works on Brands and Communication von Lannon, Judie, Baskin, Merry

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A master class in brand planning von Lannon, Judie, Baskin, Merry

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Account planning - from genesis to revelation von Baskin, Merry, Pickton, David

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Book review: Dave Trott, Creative blindness and how to cure it von Baskin, Merry

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Two tribes divided by a common language?: The true nature of the divide between account planners and market researchers von Baskin, Merry, Coburn, Neil

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Two Tribes Divided by a Common Language? The True Nature of the Divide between Account Planners and Market Researchers von Baskin, Merry, Coburn, Neil

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Two tribes divided by a common language? von Baskin, Merry, Coburn, Neil

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The Market's Evolved, Why Hasn't Planning? von Baskin, Merry

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The Media Planner's Revenge von Ramini, Marco

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Old Brands Never Die. They Just get Sold for a Huge Profit von Deboo, Martin

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Four of the Wisest Principles You Will Ever Read von Clemmow, Simon

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A Theory That Built a Company von Hall, Mike

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How Brands and the Skills of Branding Have Flowered von Clifton, Rita

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The Perfect Role Model for Researchers Today von Smith, David

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You Can't Make Sense of Facts until you've Had an Idea von McLean, Kevin

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A Challenge to Change Behaviour von Cassie, Neil

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A Robust Defence of What Brand Advertising is For von Carter, Stephen

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The Price of Freedom is Eternal Vigilance von Sutherland, Rory

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The Retail Revolution gets Underway von Seth, Andrew

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