Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context von Brown, T. J.

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A Cross-Country Construct Validation of Cognitive Age von Van Auken, S.

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Assessing the nomological validity of a cognitive age segmentation of Japanese seniors von Van Auken, Stuart, Barry, Thomas E

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An Assessment of the Trait Validity of Cognitive Age Measures von Van Auken, Stuart, Barry, Thomas E.

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In Defence of the Hierarchy of Effects: A Rejoinder to Weilbacher von Barry, Thomas E

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The role of thematic congruence between a mood-inducing event and an advertised product in determining the effects of mood on brand attitudes von Howard, Daniel J., Barry, Thomas E.

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Some Intriguing Relationships in Business Teaching Evaluations von Barry, Thomas E., Thompson, Rex

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A survey of sales management practices von Dubinsky, Alan J., Barry, Thomas E.

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The Evaluative Consequences of Experiencing Unexpected Favorable Events von Howard, Daniel J., Barry, Thomas E.

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A Framework for Ascertaining Deception in Children's Advertising von Barry, Thomas E.

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Marketing Applications of Transactional Analysis: Some Empirical Support for Advertising von Hansen, Richard W., Barry, Thomas E., Reed, Herbert H., McGill, Michael E.

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Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988 von Barry, Thomas E.

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Children's Television Advertising: The Attitudes and Opinions of Elementary School Guidance Counselors von Barry, Thomas E.

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Comparative Advertising: Perspectives and Issues von Barry, Thomas E., Tremblay, Roger L.

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Race as a Dimension in Children's TV Advertising: The Need for More Research von Barry, Thomas E., Sheikh, Anees A.

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Consumer Behavior: Concepts and Strategies von Barry, Thomas E.

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Essentials of Media Planning: A Marketing Viewpoint von Barry, Thomas E.

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The Sales-Advertising Interface in Promotion Planning von Dubinsky, Alan J., Barry, Thomas E., Kerin, Roger A.

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Mass media and adolescent minority consumers: An experiment in effectiveness von Harvey, Michael G, Barry, Thomas E

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Promotional Strategy von Barry, Thomas E.

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