Warm Glow or Cold, Hard Cash? Social Identify Effects on Consumer Choice for Donation Versus Discount Promotions von WINTERICH, KAREN PAGE, BARONE, MICHAEL J.

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Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response von Barone, Michael J, Roy, Tirthankar

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The Upside of Down: Presenting a Price in a Low or High Location Influences How Consumers Evaluate It von Barone, Michael J., Coulter, Keith S., Li, Xingbo

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Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions von Winterich, Karen Page, Barone, Michael J.

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The Influence of Positive Mood on Brand Extension Evaluations von Barone, Michael J., Miniard, Paul W., Romeo, Jean B.

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The Innovator's License: A Latitude to Deviate from Category Norms von Barone, Michael J., Jewell, Robert D.

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Emotional intelligence and service quality: a meta-analysis with initial evidence on cross-cultural factors and future research directions von Miao, Chao, Barone, Michael J., Qian, Shanshan, Humphrey, Ronald H.

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How internal reference prices determine when a price’s location will influence consumer judgments von Kulow, Katina, Coulter, Keith S., Barone, Michael J., Li, Xingbo (Bo)

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Location, location, location: When and how low price locations improve consumer price perceptions von Barone, Michael J., Coulter, Keith S., Kulow, Katina, Li, Xingbo (Bo)

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How brand innovativeness creates advertising flexibility von Barone, Michael J., Jewell, Robert D.

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Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing von Barone, Michael J., Bae, T. J., Qian, Shanshan, d'Mello, Jason

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Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers von Kulow, Katina, Kwon, Mina, Barone, Michael J.

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The effect of deal exclusivity on consumer response to targeted price promotions: A social identification perspective von Barone, Michael J., Roy, Tirthankar

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The influence of positive affect on consideration set formation in memory-based choice von Barone, Michael J., Fedorikhin, Alexander, Hansen, David E.

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The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? von Barone, Michael J, Miyazaki, Anthony D, Taylor, Kimberly A

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Consumer response to retailer use of cause-related marketing: Is more fit better? von Barone, Michael J., Norman, Andrew T., Miyazaki, Anthony D.

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When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons von Barone, Michael J., Lyle, Keith B., Winterich, Karen Page

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How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness von Barone, Michael J., Jewell, Robert D.

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The Interactive Effects of Mood and Involvement on Brand Extension Evaluations von Barone, Michael J.

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Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences von Barone, Michael J., Winterich, Karen Page

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