Does marketing need better marketing? A creative approach to understanding student perceptions of the marketing major von Cobb-Walgren, Cathy J, Pilling, Bruce K, Barksdale, Hiram C., Jr

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The use of survey research findings as legal evidence von Barksdale, Hiram C

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Factors associated with customer willingness to refer leads to salespeople von Johnson, Julie T, Barksdale, Hiram C, Boles, James S

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How Salespeople Build Quality Relationships:: A Replication and Extension von BarksdaleJr., Hiram C, Boles, James S, Johnson, Julie T

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Selecting a professional service provider from the short list von Day, Ellen, Barksdale, Hiram C.

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Ideal Versus Actual Number of Sales Calls: An Application of Disconfirmation Theory von Hamwi, G. Alexander, Rutherford, Brian N., Barksdale, Hiram C., Johnson, Julie T.

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An Exploratory Study of the Relative Effectiveness of Different Types of Sales Force Mentors von Brashear, Thomas G., Bellenger, Danny N., Boles, James S., Barksdale, Hiram C.

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Buyer's Relational Desire and Number of Suppliers Used: The Relationship Between Perceived Commitment and Continuance von Rutherford, Brian N., Boles, James S., Barksdale, Hiram C., Johnson, Julie T.

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Single Source Supply Versus Multiple Source Supply: A Study into the Relationship Between Satisfaction and Propensity to Stay Within a Service Setting von Rutherford, Brian N., Boles, James S., Barksdale, Hiram C., Johnson, Julie T.

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The Strategic Role of the Salesperson in Reducing Customer Defection in Business Relationships von Johnson, Julie T., Barksdale, Hiram C., Boles, James S.

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What national account decision makers would tell salespeople about building relationships von Boles, James S., Barksdale, Hiram C.

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Business relationships: an examination of the effects of buyer-salesperson relationships on customer retention and willingness to refer and recommend von Boles, James S., Barksdale, Hiram C., Johnson, Julie T.

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A relationship maintenance model: A comparison between managed health care and traditional fee-for-service von Barksdale, Hiram C., Johnson, Julie T., Suh, Munshik

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The Impact of Realistic Job Previews and Perceptions of Training on Sales Force Performance and Continuance Commitment: A Longitudinal Test von Barksdale, Hiram C., Bellenger, Danny N., Boles, James S., Brashear, Thomas G.

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How firms select professional services von Day, Ellen, Barksdale, Hiram C.

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Investigating sales approaches and gender in customer relationships von Andy Wood, John, Johnson, Julie, S. Boles, James, Barksdale, Hiram

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Organizational Purchasing of Professional Services: The Process of Selecting Providers von Day, Ellen, Barksdale, Hiram C

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The use of survey research findings as legal evidence / Hiram C. Barksdale von Barksdale, Hiram C

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Interfirm Structure and Buyer-Salesperson Behavior Impact on Relationship Outcomes von Johnson-Busbin, Julie T., Busbin, James W., Boles, James S., Barksdale, Hiram C.

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Salesperson behavior: antecedents and links to performance von Brashear, Thomas G., Bellenger, Danny N., Barksdale, Hiram C., Ingram, Thomas N.

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