From ownership to access: How the sharing economy is changing the consumer behavior von Barbu, Cătălin Mihail, Florea, Dorian Laurenţiu, Ogarcă, Radu Florin, Barbu, Mihai Constantin Razvan

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Customer Experience in Fintech von Barbu, Cătălin Mihail, Florea, Dorian Laurenţiu, Dabija, Dan-Cristian, Barbu, Mihai Constantin Răzvan

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Sustainable Transport in the European Union: Exploring the Net-Zero Transition through Confirmatory Factor Analysis and Gaussian Graphical Modeling von Sichigea, Mirela, Cîrciumaru, Daniel, Brabete, Valeriu, Barbu, Cătălin Mihail

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The impact of COVID-19 pandemic on food waste behaviour of young people von Burlea-Schiopoiu, Adriana, Ogarca, Radu Florin, Barbu, Catalin Mihail, Craciun, Liviu, Baloi, Ionut Cosmin, Mihai, Laurentiu Stelian

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Redesign of Accounting Education to Meet the Challenges of Artificial Intelligence – A Literature Review von Brabete, Valeriu, Barbu, Cătălin Mihail, Cîrciumaru, Daniel, Goagara, Daniel, Berceanu, Dorel

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CULTURAL ADAPTATION OF PRODUCTS von Barbu, Cătălin Mihail

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The Brand as Strategic Asset of the Organization von Crăciun, Liviu, Barbu, Cătălin Mihail

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The management of a public funded sport club in times of crisis - a case study at CSM Craiova von Barbu, Mihai Constantin Razvan, Barbu, Catalin Mihail

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RETAIL STORE DESIGN AND ENVIRONMENT AS BRANDING SUPPORT IN THE SERVICES MARKETING von Nistorescu, Tudor, Barbu, Cătălin Mihail

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Business Models of the Sharing Economy von Barbu, Cătălin Mihail, Bratu, Răducu Ştefan, Sîrbu, Elena Mădălina

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ON THE ROLE AND THE DETERMINANTS OF INTERNAL ORGANIZATIONAL COMMUNICATION von Somacescu, Sabina Madalina, Barbu, Catalin Mihail

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A MODEL FOR ENTERPRISES’ ENVIRONMENTAL SCANNING von Nistorescu, Tudor, Barbu, Cătălin Mihail

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A model of fans’ reaction to resurrected brands of sport organizations von Florea, Dorian-Laurentiu, Barbu, Catalin Mihail, Barbu, Mihai Constantin Razvan

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BRAND - PRODUCT INTERDEPENDENCE von Ploscaru, Claudia Cristina, Nistorescu, Tudor, Barbu, Cătălin Mihail

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STUDY CONCERNING CUSTOMERS’ LOYALTY IN THE AUTO MARKET von Nistorescu, Tudor, Barbu, Cătălin Mihail, Dumitriu, Roxana

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TRADEMARK VS BRAND: A CONCEPTUAL APPROACH von Nistorescu, Tudor, Barbu, Cătălin Mihail, Dumitriu, Roxana

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DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS von Crăciun, Liviu, Barbu, Cătălin Mihail

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PROFILE ANALYSIS OF THE EMPLOYEES OF COMMERCIAL BANKS IN ROMANIA von Nistorescu, Tudor, Barbu, Cătălin Mihail, Stanciu, Valentin

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ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING von Cătălin Mihail BARBU

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BRANDING IN SMALL BUSINESS von Barbu, Cătălin Mihail, Ogarca, Radu Florin, Barbu, Mihai Razvan Constantin

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