Some Observations and Thoughts on the Founding and Early Years of the Journal of Advertising von Barban, Arnold M.

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The Dilemma of "Integrated" Advertising von Barban, Arnold M.

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The Discovery of an O. Henry Rolling Stone von Barban, Arnold M.

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Cable Television and Advertising: An Assessment von Krugman, Dean M., Barban, Arnold M.

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My First 65 Years in Advertising von Barban, Arnold M.

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What Farmers Think About Consumer Protection von Sandage, C H, Barban, Arnold M

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Riesman's Social Character Theory and Magazine Preference von Belson, Jerry J, Barban, Arnold M

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A factor analytic study of Negro and white responses to advertising stimuli von Barban, Arnold M, Grunbaum, Werner F

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Illinois Farmers' Use of Media During Arab-Israeli Conflict von Barban, Arnold M, Sandage, C H

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Negro and White Response to Advertising Stimuli von Barban, Arnold M., Cundiff, Edward W.

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How Farmers View Advertising von Sandage, C H, Barban, Arnold M, Haefner, James E

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THE DILEMMA OF "INTEGRATED" ADVERTISING: INTRODUCTION von Barban, Arnold M

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McGann, Anthony F. and J. Thomas Russell (1988), Advertising Media: A Managerial Approach (2nd), Homewood, IL: Richard D. Irwin, Inc., 452 Pp., $34.95 von Barban, Arnold M.

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Advertising Media: A Managerial Approach von Barban, Arnold M.

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Book Reviews -- Advertising Media: A Managerial Approach (2nd) by Anthony F. McGann and J. Thomas Russell von Barban, Arnold M

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Sackheim, Maxwell. My First 65 Years in Advertising. Blue Ridge Summit, Pennsylvania: Tab Books, 1975 von Barban, Arnold M.

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Lucas, Darrell Blaine, and Steuart Henderson Britt, "Measuring Advertising Effectiveness" (Book Review) von Barban, Arnold M

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Measuring Advertising Effectiveness von Barban, Arnold M.

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Advertising Education von Rotzoll, Kim B., Barban, Arnold M.

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Wiring of Urban Areas, Use of Spots on Pay Channels to Shape Cable Advertising's Future von Krugman, Dean M, Barban, Arnold M

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