Till death do us part – customer commitment after negative publicity: the role of relational variables and cognitive dissonance von Banerjee, Shubhomoy, Ghosh, Abhijit

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Cab-sharing services and transformation expectations of consumers: the moderating role of materialism von Shaikh, Ateeque, Mukerjee, Kaushik, Banerjee, Shubhomoy

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Customers' relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach von Banerjee, Shubhomoy, Ratnakaram, Sunitha, Lohan, Amanish

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Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets von Banerjee, Shubhomoy, Sreejesh, S.

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The Differential Impact of e-Service Quality's Dimensions on Trust and Loyalty of Retail Bank Customers in an Emerging Market von Shaikh, Ateeque, Banerjee, Shubhomoy, Singh, Baljeet

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Examining the Impact of Contextual Factors in Brand Relationship Initiation and Maintenance: Evidence from Bottom of Pyramid Markets von Banerjee, Shubhomoy, Shaikh, Ateeque

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The Differential Impact of e-Service Quality's Dimensions on Trust and Loyalty of Retail Bank Customers in an Emerging Market von Shaikh, Ateeque, Banerjee, Shubhomoy, Singh, Baljeet

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Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India von Banerjee, Shubhomoy, Ghosh, Abhijit, Kagan, Albert, Chatterjee, Soumi

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Factors affecting bank selection in rural India: insights from Gujarat von Banerjee, Shubhomoy, Banerjee, Soumi Chatterjee

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A SOCIAL MARKETING FRAMEWORK FOR INNOVATION AND TECHNOLOGY ADOPTION: THE CASE OF AGRICULTURAL EXTENSION IN INDIA von Banerjee, Shubhomoy, Yadav, Vanita, Banerjee, Soumi Chatterjee

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Brand Communities: An Emerging Marketing Tool von Banerjee, Shubhomoy, Banerjee, Soumi Chatterjee

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