Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy von Balmer, John M.T

Volltext

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog von Balmer, John M.T

Volltext

Corporate brand orientation: Identity, internal images, and corporate identification matters von Balmer, John M.T., Podnar, Klement

Volltext

Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image von Balmer, John M.T.

Volltext

Corporate heritage brands: Mead's theory of the past von Hudson, Bradford T., Balmer, John M.T.

Volltext

Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis von Boukis, Achilleas, Punjaisri, Khanyapuss, Balmer, John M.T., Kaminakis, Kostas, Papastathopoulos, Avraam

Volltext

Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration von Balmer, John M.T.

Volltext

Identity studies: multiple perspectives and implications for corporate-level marketing von He, Hong-Wei, Balmer, John M.T

Volltext

Quo Vadis Corporate Marketing? von Podnar, Klement, Balmer, John M.T.

Volltext

Universities and export market orientation: an exploratory study of UK post-92 universities von Asaad, Yousra, Melewar, T.C, Cohen, Geraldine, M.T. Balmer, John

Volltext

The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum von Balmer, John M.T

Volltext

Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation von Balmer, John M.T., Greyser, Stephen A.

Volltext

Design, corporate brand design, and corporate heritage brand design: what are they? what of them? von Balmer, John M. T.

Volltext

Corporate heritage identity stewardship: a corporate marketing perspective von Burghausen, Mario, Balmer, John M.T

Volltext

Managerial corporate brand orientation: explication, significance, and antecedents von Balmer, John M. T.

Volltext

Heraldry, mottos, and corporate heritage discovery at the University of Strathclyde: a case of useful learning von Balmer, John M. T.

Volltext

Special edition: corporate heritage brand design von Balmer, John M. T., Bargenda, Angela

Volltext

Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship von Balmer, John M.T

Volltext

Corporate brands: what are they? What of them? von Balmer, John M.T, Gray, Edmund R

Volltext

Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them? von Balmer, John M.T.

Volltext