Assessing student satisfaction in transnational higher education von Wilkins, Stephen, Stephens Balakrishnan, Melodena

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Strategic branding of destinations: a framework von Stephens Balakrishnan, Melodena

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Student satisfaction and student perceptions of quality at international branch campuses in the United Arab Emirates von Wilkins, Stephen, Stephens Balakrishnan, Melodena, Huisman, Jeroen

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Dubai - a star in the east: A case study in strategic destination branding von Melodena Stephens Balakrishnan

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Methods to increase research output: some tips looking at the MENA region von Stephens Balakrishnan, Melodena

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Destination brand components von Stephens Balakrishnan, Melodena, Nekhili, Ramzi, Lewis, Clifford

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Marketing an Islamic index: perceived value of KMI30 Index von Sayani, Hameedah, Stephens Balakrishnan, Melodena

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Gain the most from your marketing spend on loyalty von Stephens Balakrishnan, Melodena

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Protecting from brand burn during times of crisis: Mumbai 26/11: a case of the Taj Mahal Palace and Tower Hotel von Stephens Balakrishnan, Melodena

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Protecting from brand burn during times of crisis von Stephens Balakrishnan, Melodena

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Don’t just stand on the shoulder of giants, become a giant! Challenge research paradigms von Stephens Balakrishnan, Melodena, Muhammed, Naeem, Sikdar, Arijit

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The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education von Wilkins, Stephen, Butt, Muhammad Mohsin, Kratochvil, Daniel, Balakrishnan, Melodena Stephens

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Student Choice in Higher Education: Motivations for Choosing to Study at an International Branch Campus von Wilkins, Stephen, Balakrishnan, Melodena Stephens, Huisman, Jeroen

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The determinants of foreign direct investment in the Middle East North Africa region von Rogmans, Tim, Ebbers, Haico

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Socio-demographic factors and network configuration among MENA entrepreneurs von Zengyu Huang, Victor, Nandialath, Anup, Kassim Alsayaghi, Abdulkareem, Esra Karadeniz, Emine

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Place branding: Aligning multiple stakeholder perception of visual and auditory communication elements von Kotsi, Filareti, Balakrishnan, Melodena Stephens, Michael, Ian, Ramsøy, Thomas Zoëga

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Investigating ethical perceptions of short-term earnings management practices von Jooste, Leonie

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Challenges in managing place brands: The case of Sydney von Kerr, Greg, Balakrishnan, Melodena Stephens

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Assessing student satisfaction in transnational higher education von Wilkins, Stephen, Balakrishnan, Melodena Stephens

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Student choice in higher education: Motivations for choosing to study at an international branch campus von Wilkins, Stephen, Balakrishnan, Melodena Stephens, Huisman, Jeroen

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