Coordinating traditional media advertising and online advertising in brand marketing von Kim, Alex Jiyoung, Balachander, Subramanian

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Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations? von Zhang, Wenshu, Li, Jia, Balachander, Subramanian

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Crowdfunding Project Design: Optimal Product Menu and Funding Target von Liu, Qiang, Liu, Xiaofeng, Balachander, Subramanian

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Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions von Balachander, Subramanian, Ghose, Sanjoy

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The Making of a "Hot Product": A Signaling Explanation of Marketers' Scarcity Strategy von Stock, Axel, Balachander, Subramanian

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Monitoring the Dynamics of Brand Equity Using Store-Level Data von Sriram, S, Balachander, Subramanian, Kalwani, Manohar U

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Competitive bundling and counterbundling with generalist and specialist firms von GHOSH, Bikram, BALACHANDER, Subramanian

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An Empirical Analysis of Scarcity Strategies in the Automobile Industry von Balachander, Subramanian, Liu, Yan, Stock, Axel

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Warranty Signalling and Reputation von Balachander, Subramanian

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Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy? von Pedram, Mahmood, Balachander, Subramanian

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Limited Edition Products: When and When Not to Offer Them von Balachander, Subramanian, Stock, Axel

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The Effects of Products' Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency von Liu, Yan, Li, Krista J., Chen, Haipeng (Allan), Balachander, Subramanian

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Provision of Optional Versus Standard Product Features in Competition von Balachander, Subramanian, Gal-Or, Esther, Geylani, Tansev, Kim, Alex Jiyoung

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How long has it been since the last deal? Consumer promotion timing expectations and promotional response von Liu, Yan, Balachander, Subramanian

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Monitoring the Dynamics of Brand Equity Using Store-Level Data von Sriram, S., Balachander, Subramanian, Kalwani, Manohar U.

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Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions von Balachander, Subramanian, Ghosh, Bikram, Stock, Axel

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Modifying Customer Expectations of Price Decreases for a Durable Product von Balachander, Subramanian, Srinivasan, Kannan

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Selection of Product Line Qualities and Prices to Signal Competitive Advantage von Balachander, Subramanian, Srinivasan, Kannan

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Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior von Balachander, Subramanian, Ghosh, Bikram

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Research Note--Competitive Bundling and Counterbundling with Generalist and Specialist Firms von Ghosh, Bikram, Balachander, Subramanian

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