Mean centering helps alleviate “micro” but not “macro” multicollinearity von Iacobucci, Dawn, Schneider, Matthew J., Popovich, Deidre L., Bakamitsos, Georgios A.

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Mean centering, multicollinearity, and moderators in multiple regression: The reconciliation redux von Iacobucci, Dawn, Schneider, Matthew J., Popovich, Deidre L., Bakamitsos, Georgios A.

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A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations von Bakamitsos, Georgios A.

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Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease von Tybout, Alice M., Sternthal, Brian, Malaviya, Prashant, Bakamitsos, Georgios A., Park, Se‐Bum

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ChatGPT paraphrased product reviews can confuse consumers and undermine their trust in genuine reviews. Can you tell the difference? von Xylogiannopoulos, Konstantinos F., Xanthopoulos, Petros, Karampelas, Panagiotis, Bakamitsos, Georgios A.

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Context effects in marketing practice: the case of mood von Bakamitsos, Georgios A., Siomkos, George J.

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