Mobile payments adoption by US consumers: an extended TAM von Bailey, Ainsworth Anthony, Pentina, Iryna, Mishra, Aditya Shankar, Ben Mimoun, Mohammed Slim

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Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision von Roy, Subhadip, Mishra, Aditya Shankar, Bailey, Ainsworth Anthony

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Response to social media influencers: Consumer dispositions as drivers von Bailey, Ainsworth Anthony, Mishra, Aditya Shankar, Vaishnav, Khushboo

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“Oh, stop! You flatter me”: ingratiation in retail settings von Bailey, Ainsworth Anthony

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A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis von Bailey, Ainsworth Anthony

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Public Information and Consumer Skepticism Effects on Celebrity Endorsements: Studies among Young Consumers von Bailey, Ainsworth Anthony

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An investigation of internal marketing and its effects on employees in the banking sector in Saudi Arabia von Albassami, Faisal A, Al-Meshal, Soad A, Anthony Bailey, Ainsworth

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Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors von Bailey, Ainsworth Anthony, Bonifield, Carolyn M., Elhai, Jon D.

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Where avatars come from: exploring consumers' motivations in virtual worlds von Ainsworth Anthony Bailey, Carolyn Bonifield, Amy Tomas

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Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions von Pentina, Iryna, Bailey, Ainsworth Anthony, Zhang, Lixuan

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Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes von Klaus, Nathan, Bailey, Ainsworth Anthony

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Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context von Mishra, Aditya S., Roy, Subhadip, Bailey, Ainsworth Anthony

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The roles of employee job satisfaction and organizational commitment in the internal marketing-employee bank identification relationship von Bailey, Ainsworth Anthony, Albassami, Faisal, Al-Meshal, Soad

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Social media use by young Latin American consumers: An exploration von Bailey, Ainsworth Anthony, Bonifield, Carolyn M., Arias, Alejandro

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GREEN consumption values and Indian consumers’ response to marketing communications von Bailey, Ainsworth Anthony, Mishra, Aditya, Tiamiyu, Mojisola F

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The interplay of social influence and nature of fulfillment: Effects on consumer attitudes von Bailey, Ainsworth Anthony

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Factors Promoting Social CRM: A Conceptual Model of the Impact of Personality and Social Media Characteristics von Bailey, Ainsworth Anthony

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Green advertising receptivity: An initial scale development process von Bailey, Ainsworth Anthony, Mishra, Aditya, Tiamiyu, Mojisola F.

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Non-fulfillment of promotional deals: the impact of gender and company reputation on consumers’ perceptions and attitudes von Bailey, Ainsworth Anthony

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Thiscompanysucks.com: the use of the Internet in negative consumer-to-consumer articulations von Bailey, Ainsworth Anthony

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