Common methods variance detection in business research von Fuller, Christie M., Simmering, Marcia J., Atinc, Guclu, Atinc, Yasemin, Babin, Barry J.

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How quality, value, image, and satisfaction create loyalty at a Chinese telecom von Lai, Fujun, Griffin, Mitch, Babin, Barry J.

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Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations von Hair, Joseph F., Babin, Barry J., Krey, Nina

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Heresies and sacred cows in scholarly marketing publications von Babin, Barry J., Griffin, Mitch, Hair, Joseph F.

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The nature and value of terroir products von Charters, Stephen, Spielmann, Nathalie, Babin, Barry J

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Does a companion always enhance the shopping experience? von Borges, Adilson, Chebat, Jean-Charles, Babin, Barry J.

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Customer engagement in social media: a framework and meta-analysis von de Oliveira Santini, Fernando, Ladeira, Wagner Junior, Pinto, Diego Costa, Herter, Márcia Maurer, Sampaio, Claudio Hoffmann, Babin, Barry J.

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The role of perceived firm social media interactivity in facilitating customer engagement behaviors von Bozkurt, Siddik, Gligor, David Marius, Babin, Barry J

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A brief retrospective and introspective on value von Babin, Barry J., James, Kevin William

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Effects of consumer psychographics and store characteristics in influencing shopping value and store switching von Shukla, Paurav, Babin, Barry J.

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Brand management in higher education: The University Brand Personality Scale von Rauschnabel, Philipp A., Krey, Nina, Babin, Barry J., Ivens, Bjoern S.

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Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value von Babin, Barry J, Babin, Laurie

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Places as authentic consumption contexts von Spielmann, Nathalie, Babin, Barry J., Manthiou, Aikaterini

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How could anyone forget Harold W. Berkman? von Babin, Barry J., Krey, Nina

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As the wheel turns toward the future of retailing von Babin, Barry J., Feng, Cong, Borges, Adilson

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The effectiveness of brand placements: A meta-analytic synthesis von Babin, Barry J., Herrmann, Jean-Luc, Kacha, Mathieu, Babin, Laurie A.

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Publishing Research in Marketing Journals Using Structural Equation Modeling von Babin, Barry J., Hair, Joseph F., Boles, James S.

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When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientations von Allard, Thomas, Babin, Barry J., Chebat, Jean-Charles

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Science is about corroborating empirical evidence, even in academic business research journals von Babin, Barry J., Ortinau, David J., Herrmann, Jean-Luc, Lopez, Carmen

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How to respond to negative online reviews: language style matters von Zhang, Shu, Su, Lixun, Zhuang, Weiling, Babin, Barry J.

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