Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption von BROUGH, AARON R., WILKIE, JAMES E. B., MA, JINGJING, ISAAC, MATHEW S., GAL, DAVID

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Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods von Brough, Aaron R., Isaac, Mathew S.

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Consumer Privacy During (and After) the COVID-19 Pandemic von Brough, Aaron R., Martin, Kelly D.

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Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection von Brough, Aaron R., Kamleitner, Bernadette, Martin, Kelly D.

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The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices von Brough, Aaron R., Norton, David A., Sciarappa, Shannon L., John, Leslie K.

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The Pandemic-Induced Personal Data Explosion von Canhoto, Ana Isabel, Brough, Aaron R.

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Critical roles of knowledge and motivation in privacy research von Brough, Aaron R, Martin, Kelly D

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Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims von ISAAC, MATHEW S., BROUGH, AARON R., GRAYSON, KENT

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When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations von Brough, Aaron R., Chernev, Alexander

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Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments von Isaac, Mathew S., Brough, Aaron R.

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Understanding How Sustainability Initiatives Fail: A Framework to Aid Design of Effective Interventions von Brough, Aaron R., Donnelly, Grant E., Griskevicius, Vladas, Markowitz, Ezra M., Raimi, Kaitlin T., Reeck, Crystal, Trudel, Remi, Waldman, Kurt B., Winterich, Karen Page, Wolske, Kimberly S.

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Why We Don't Rent What Others Love: The Role of Product Attachment in Consumer‐to‐Consumer Transactions von Graul, Antje R. H., Brough, Aaron R.

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The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices von Brough, Aaron R, Norton, David A, Sciarappa, Shannon L, John, Leslie

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How emotional attachment influences lender participation in consumer-to-consumer rental platforms von Graul, Antje R.H., Brough, Aaron R., Isaac, Mathew S.

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Why We Don't Rent What Others Love: The Role of Product Attachment in Sustainable Consumption von Graul, Antje, Brough, Aaron R

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Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims von Isaac, Mathew S, Brough, Aaron R, Grayson, Kent

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When Payless Meets Prada: Subtractive Judgments in Evaluating Product Bundles von Brough, Aaron R, Chernev, Alexander

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The Category Size Bias and Consumers' Perceptions of Risk von Isaac, Mathew S, Brough, Aaron R

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When Products Are Valued More But Sold For Less: the Impact of Waste Aversion on Disposal Behavior von Brough, Aaron, Isaac, Mathew

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When Low Bids Win: Non-Price Competition Among Buyers in Secondary Markets von Brough, Aaron R, Isaac, Mathew S

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