Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation von Hollebeek, Linda D., Glynn, Mark S., Brodie, Roderick J.

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Enhancing theory development in the domain of relationship marketing: how to avoid the danger of getting stuck in the middle von Brodie, Roderick J

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The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective von Cretu, Anca E., Brodie, Roderick J.

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Evolution of service-dominant logic: Towards a paradigm and metatheory of the market and value cocreation? von Brodie, Roderick J., Löbler, Helge, Fehrer, Julia A.

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Editorial: JBR special issue on market shaping and innovation von Nenonen, Suvi, Fehrer, Julia, Brodie, Roderick J.

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Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research von Brodie, Roderick J., Hollebeek, Linda D., Jurić, Biljana, Ilić, Ana

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Markets changing, changing markets: Institutional work as market shaping von Baker, Jonathan J., Storbacka, Kaj, Brodie, Roderick J.

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A systemic logic for platform business models von Fehrer, Julia A, Woratschek, Herbert, Brodie, Roderick J

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Commentary on “Working consumers: Co-creation of brand identity, consumer identity, and brand community identity” von Brodie, Roderick J.

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Theorizing with managers: how to achieve both academic rigor and practical relevance? von Nenonen, Suvi, Brodie, Roderick J, Storbacka, Kaj, Peters, Linda D

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Coronavirus crisis and health care: learning from a service ecosystem perspective von Brodie, Roderick J, Ranjan, Kumar Rakesh, Verreynne, Martie-louise, Jiang, Yawei, Previte, Josephine

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Dynamic multi-actor engagement in networks: the case of United Breaks Guitars von Li, Loic Pengtao, Juric, Biljana, Brodie, Roderick J

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Branding as a dynamic capability: Strategic advantage from integrating meanings with identification von Brodie, Roderick J., Benson-Rea, Maureen, Medlin, Christopher J.

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Country of origin branding: an integrative perspective von Brodie, Roderick J., Benson-Rea, Maureen

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Impact of Service Failure: The Protective Layer of Customer Relationships von Sajtos, Laszlo, Brodie, Roderick J., Whittome, James

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Investigating the service brand: A customer value perspective von Brodie, Roderick J., Whittome, James R.M., Brush, Gregory J.

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A Negative Actor Engagement Scale for Online Knowledge-Sharing Platforms von Li, Loic Pengtao, Frethey-Bentham, Catherine, Juric, Biljana, Brodie, Roderick J.

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The nature of actor engagement intensity: a classification scheme von Wang, Eva Qi, Fehrer, Julia A., Li, Loic Pengtao, Brodie, Roderick J., Juric, Biljana

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Theorizing with managers to bridge the theory-praxis gap: Foundations for a research tradition von Brodie, Roderick J., Nenonen, Suvi, Peters, Linda D., Storbacka, Kaj

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Enhancing theory development in service research von Brodie, Roderick J, Gustafsson, Anders

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