Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies von Swani, Kunal, Milne, George, Brown, Brian P

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What messages to post? Evaluating the popularity of social media communications in business versus consumer markets von Swani, Kunal, Milne, George R., Brown, Brian P., Assaf, A. George, Donthu, Naveen

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Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications von Swani, Kunal, Brown, Brian P., Milne, George R.

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The untapped potential of B2B advertising: A literature review and future agenda von Swani, Kunal, Brown, Brian P., Mudambi, Susan M.

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The benefits of meeting buyer privacy expectations across information, time, and space dimensions von Swani, Kunal, Milne, George R., Brown, Brian P.

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Perceived globalness and localness in B2B brands: A co-branding perspective von Mohan, Mayoor, Brown, Brian P., Sichtmann, Christina, Schoefer, Klaus

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Top management attention to trade shows and firm performance: A relationship marketing perspective von Brown, Brian P., Mohan, Mayoor, Eric Boyd, D.

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Introduction to the special issue: B2B advertising von Brown, Brian P., Swani, Kunal, Mudambi, Susan M.

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The relative importance of brands in modified rebuy purchase situations von Zablah, Alex R., Brown, Brian P., Donthu, Naveen

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Effects of exposure to sex-stereotyped video game characters on tolerance of sexual harassment von Dill, Karen E., Brown, Brian P., Collins, Michael A.

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When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity von Brown, Brian P., Zablah, Alex R., Bellenger, Danny N., Johnston, Wesley J.

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What factors influence buying center brand sensitivity? von Brown, Brian P., Zablah, Alex R., Bellenger, Danny N., Donthu, Naveen

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Mitigation of the Effects of Common-Mode Current on the Operation of SCR-Based Rectifiers for AC Drives von Patel, Yogesh P., Tallam, Rangarajan M., Brown, Brian P., Busse, Doyle F., Jiangang Hu, Campuzano, Daniel, Strandt, Alia R.

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Brand skill: linking brand functionality with consumer-based brand equity von Mohan, Mayoor, Jiménez, Fernando R, Brown, Brian P, Cantrell, Caley

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Marketing control rights and their distribution within technology licensing agreements: a real options perspective von Boyd, D. Eric, Brown, Brian P.

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The role of mentoring in promoting organizational commitment among black managers: An evaluation of the indirect effects of racial similarity and shared racial perspectives von Brown, Brian P., Zablah, Alex R., Bellenger, Danny N.

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Sizing up the retailer brand implementation gap and its effects on brand-building outcomes von Ferguson, Jodie L, Brown, Brian P

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Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets von Ferguson, Jodie L., Brown, Brian P., Johnston, Wesley J.

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Cerebral accumulation of Tc-99m ethyl cysteinate dimer (ECD) in severe, transient hypothyroidism von Schraml, Frank V, Beason-Held, Lori L, Fletcher, Douglas W, Brown, Brian P

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The Implications of Business-to-Business and Consumer Market Differences for B2B Branding Strategy von Brown, Brian P., Bellenger, Danny N., Johnston, Wesley J.

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