Sensory Aspects of Retailing: Theoretical and Practical Implications von Biswas, Dipayan

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The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases von Biswas, Dipayan, Szocs, Courtney

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Healthy-Left, Unhealthy-Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices? von ROMERO, MARISABEL, BISWAS, DIPAYAN

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Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales von Biswas, Dipayan, Lund, Kaisa, Szocs, Courtney

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Shining Light on Atmospherics: How Ambient Light Influences Food Choices von BISWAS, DIPAYAN, SZOCS, COURTNEY, CHACKO, ROGER, WANSINK, BRIAN

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Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception von BISWAS, DIPAYAN, SZOCS, COURTNEY, ABELL, ANNIKA

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Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal von Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan

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The Influence of Ambient Scent Temperature on Food Consumption Behavior von Lefebvre, Sarah, Biswas, Dipayan

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Caffeine’s Effects on Consumer Spending von Biswas, Dipayan, Hartmann, Patrick, Eisend, Martin, Szocs, Courtney, Jochims, Bruna, Apaolaza, Vanessa, Hermann, Erik, López, Cristina M., Borges, Adilson

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The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation von Biswas, Dipayan, Biswas, Abhijit, Das, Neel

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Short- and Long-Term Effects of Nonconsciously Processed Ambient Scents in a Servicescape: Findings From Two Field Experiments von Girard, Anna, Lichters, Marcel, Sarstedt, Marko, Biswas, Dipayan

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The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the Web? von Biswas, Dipayan, Biswas, Abhijit

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A phenomenological model of whole brain dynamics using a network of neural oscillators with power-coupling von Bandyopadhyay, Anirban, Ghosh, Sayan, Biswas, Dipayan, Chakravarthy, V. Srinivasa, S. Bapi, Raju

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Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation von Biswas, Dipayan, Szocs, Courtney, Krishna, Aradhna, Lehmann, Donald R.

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Modeling the tonotopic map using a two-dimensional array of neural oscillators von Biswas, Dipayan, Chakravarthy, V. Srinivasa, Tarsode, Asit

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A Complex-Valued Oscillatory Neural Network for Storage and Retrieval of Multidimensional Aperiodic Signals von Biswas, Dipayan, Pallikkulath, Sooryakiran, Chakravarthy, V Srinivasa

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Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes von Abell, Annika, Biswas, Dipayan

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The effects of option framing on consumer choices: Making decisions in rational versus experiential processing modes von Biswas, Dipayan

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Coupled Memristor Oscillators for Neuromorphic Locomotion Control: Modeling and Analysis von Bonagiri, Akhil, Biswas, Dipayan, Chakravarthy, Srinivasa

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Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates von Biswas, Dipayan, Abell, Annika, Chacko, Roger

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