Treffer 1 - 20 von 78 für Suche 'BARWISE, PATRICK', Suchdauer: 0,99s Treffer weiter einschränken
  1. 1
    BBC Funding: Much Ado about the Cost of a Coffee a Week

    BBC Funding: Much Ado about the Cost of a Coffee a Week von Barwise, Patrick


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  2. 2
    The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

    The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value von Barta, Thomas, Barwise, Patrick

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  3. 3
    Who shall save a benighted BBC?

    Who shall save a benighted BBC? von Barwise, Patrick

    Veröffentlicht in British journalism review

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  4. 4
    Nine reasons why tech markets are winner‐take‐all

    Nine reasons why tech markets are winner‐take‐all von BARWISE, PATRICK

    Veröffentlicht in Business strategy review

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  5. 5
    Permission-based mobile advertising

    Permission-based mobile advertising von Barwise, Patrick, Strong, Colin


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  6. 6
    The Relevance Gap in Business School Research: Which Academic Papers Are Cited in Managerial Bridge Journals?

    The Relevance Gap in Business School Research: Which Academic Papers Are Cited in Managerial Bridge Journals? von Birkinshaw, Julian, Lecuona, Ramon, Barwise, Patrick


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  7. 7
    The 12 Powers of a Marketing Leader

    The 12 Powers of a Marketing Leader von Barta, Thomas, Barwise, Patrick

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  8. 8
    An interview with Professor Patrick Barwise

    An interview with Professor Patrick Barwise

    Veröffentlicht in The journal of brand management

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  9. 9
    Why Do People Watch So Much Television and Video?: Implications for the Future Of Viewing and Advertising

    Why Do People Watch So Much Television and Video?: Implications for the Future Of Viewing and Advertising von Barwise, Patrick, Bellman, Steven, Beal, Virginia

    Veröffentlicht in Journal of advertising research

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  10. 10
    Brand equity: Snark or boojum?

    Brand equity: Snark or boojum? von Barwise, Patrick


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  11. 11
    The state of interactive marketing in seven countries: Interactive marketing comes of age

    The state of interactive marketing in seven countries: Interactive marketing comes of age von Barwise, Patrick, Farley, John U.


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  12. 12
    PVRS and advertising exposure: a video ethnographic study

    PVRS and advertising exposure: a video ethnographic study von Pearson, Sarah, Barwise, Patrick

    Veröffentlicht in Qualitative market research

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  13. 13
    Marketing Metrics:: Status of Six Metrics in Five Countries

    Marketing Metrics:: Status of Six Metrics in Five Countries von Barwise, Patrick, Farley, John U.

    Veröffentlicht in European management journal

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  14. 14
    Is Your Company As Customer-Focused As You Think?

    Is Your Company As Customer-Focused As You Think? von Barwise, Patrick, Meehan, Seán

    Veröffentlicht in MIT Sloan management review

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  15. 15
    Has the Time Finally Come for the Medium of the Future? Research on Mobile Advertising

    Has the Time Finally Come for the Medium of the Future? Research on Mobile Advertising von Okazaki, Shintaro, Barwise, Patrick

    Veröffentlicht in Journal of advertising research

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  16. 16
    Good Empirical Generalizations

    Good Empirical Generalizations von Barwise, Patrick


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  17. 17
    How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?: Data from Ongoing Research Holds No Common Truth among Vendors

    How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?: Data from Ongoing Research Holds No Common Truth among Vendors von Varan, Duane, Lang, Annie, Barwise, Patrick, Weber, René, Bellman, Steven

    Veröffentlicht in Journal of advertising research

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  18. 18
    Don't be unique, be better: conventional wisdom holds that companies must offer their customers something truly unique in order to win their business and loyalty. In truth, successful businesses offer them something simpler but much more important

    Don't be unique, be better: conventional wisdom holds that companies must offer their customers something truly unique in order to win their business and loyalty. In truth, success... von Barwise, Patrick, Meehan, Sean

    Veröffentlicht in MIT Sloan management review

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  19. 19
    Don't be unique, be better

    Don't be unique, be better von Barwise, Patrick, Meehan, Sean

    Veröffentlicht in MIT Sloan management review

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  20. 20
    En clave de marcas

    En clave de marcas von Brujó, Gonzalo, Clifton, Rita

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