Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act von Balasubramanian, Siva K., Cole, Catherine

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Twitter Presence and Experience Improve Corporate Social Responsibility Outcomes von Balasubramanian, Siva K., Fang, Yiwei, Yang, Zihao

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An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats von Jiang, Pingjun, Balasubramanian, Siva K.

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Consumers' value perceptions of e-customization – a model incorporating information framing and product type von Jiang, Pingjun, K. Balasubramanian, Siva, V. Lambert, Zarrel

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Country of market effect von Li, Shenyu, Huang, Rong, K. Balasubramanian, Siva

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Brand romance: a complementary approach to explain emotional attachment toward brands von Patwardhan, Hemant, Balasubramanian, Siva K

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Audience Response to Product Placements: An Integrative Framework and Future Research Agenda von Balasubramanian, Siva K., Karrh, James A., Patwardhan, Hemant

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Knowledge sharing—A key role in the downstream supply chain von Shih, Stephen C., Hsu, Sonya H.Y., Zhu, Zhiwei, Balasubramanian, Siva K.

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Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues von Balasubramanian, Siva K.

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Public attitudes toward agrobiotechnology: The mediating role of risk perceptions on the impact of trust, awareness, and outrage von Moon, Wanki, Balasubramanian, Siva K.

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Willingness to Pay for Non‐biotech Foods in the U.S. and U.K von MOON, WANKI, BALASUBRAMANIAN, SIVA K.

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Responses to customized products: the consumers’ behavioral intentions von Jiang, Pingjun, Balasubramanian, Siva K, Lambert, Zarrel V

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Modeling attitude constructs in movie product placements von K. Balasubramanian, Siva, Patwardhan, Hemant, Pillai, Deepa, K. Coker, Kesha

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Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States von Sabour, Nadia I., Pillai, Deepa, Gistri, Giacomo, Balasubramanian, Siva K.

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Consumer valuation of health attributes for soy-based food: A choice modeling approach von Chang, Jae Bong, Moon, Wanki, Balasubramanian, Siva K.

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Health claims and consumers’ behavioral intentions: The case of soy-based food von Moon, Wanki, Balasubramanian, Siva K., Rimal, Arbindra

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Effective Segmentation of University Alumni: Mining Contribution Data with Finite-Mixture Models von Durango-Cohen, Elizabeth J., Balasubramanian, Siva K.

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The effect of individual level variables on the effectiveness of brand placements von Deepa Pillai, Siva K. Balasubramanian, Shabnam H. A. Zanjani

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Willingness to Pay (WTP) a Premium for Non-GM Foods versus Willingness to Accept (WTA) a Discount for GM Foods von Moon, Wanki, Balasubramanian, Siva K., Rimal, Arbindra

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Perceived Health Benefits and Soy Consumption Behavior: Two-Stage Decision Model Approach von Moon, Wanki, Balasubramanian, Siva K., Rimal, Arbindra

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