Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context von Hubert, Marco, Blut, Markus, Brock, Christian, Backhaus, Christof, Eberhardt, Tim

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Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions von Woisetschläger, David M., Backhaus, Christof, Cornwell, T. Bettina

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Planning Horizon in International Travel Decision-Making: The Role of Individual and Cultural Determinants von Backhaus, Christof, Heussler, Tobias, Croce, Valeria

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Drivers of Brand Extension Success: What Really Matters for Luxury Brands von Albrecht, Carmen-Maria, Backhaus, Christof, Gurzki, Hannes, Woisetschläger, David M.

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Digital Content Marketing: Creating Value in Practice von Backhaus, Christof, Becker, Benjamin, Bosser, Fabian

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Digital Content Marketing von Christof Backhaus, Benjamin Becker, Fabian Bosser, Agata Krowinska

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Securing business-to-business relationships: The impact of switching costs von Blut, Markus, Evanschitzky, Heiner, Backhaus, Christof, Rudd, John, Marck, Michael

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The Franchise Dilemma: Entrepreneurial Characteristics, Relational Contracting, and Opportunism in Hybrid Governance von Evanschitzky, Heiner, Caemmerer, Barbara, Backhaus, Christof

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The role of fan benefits in shaping responses to sponsorship activation von Dreisbach, Jan, Woisetschläger, David M., Backhaus, Christof, Cornwell, T. Bettina

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Franchisee well-being: The roles of entrepreneurial identity, autonomy perceptions, and franchisor management practices von Watson, Anna, Backhaus, Christof, El Akremi, Assâad, Mignonac, Karim, Perrigot, Rozenn

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Consequences of customer loyalty to the loyalty program and to the company von Evanschitzky, Heiner, Ramaseshan, B., Woisetschläger, David M., Richelsen, Verena, Blut, Markus, Backhaus, Christof

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The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology von Seegebarth, Barbara, Backhaus, Christof, Woisetschläger, David M.

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Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success von Ommen, Nils O., Blut, Markus, Backhaus, Christof, Woisetschläger, David M.

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Does "Made in ..." Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings von Berentzen, Johannes B., Backhaus, Christof, Michaelis, Manuel, Blut, Markus, Ahlert, Dieter

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Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors von Woisetschläger, David M., Hanning, Debra, Backhaus, Christof

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What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships von Blut, Markus, Backhaus, Christof, Heussler, Tobias, Woisetschläger, David M., Evanschitzky, Heiner, Ahlert, Dieter

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Elevating Shopping Experiences Through Digital Technologies - The Case of Retail Agglomerations von Dizdarevic, Amela, Evanschitzky, Heiner, Backhaus, Christof

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Fans’ resistance to naming right sponsorships: Why stadium names remain the same for fans von M. Woisetschläger, David, J. Haselhoff, Vanessa, Backhaus, Christof

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CSR-Engagements — was davon beim Kunden ankommt von Woisetschläger, David M., Backhaus, Christof

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Drivers of Brand Extension Success: What Really Matters for Luxury Brands: LUXURY BRAND EXTENSIONS von Albrecht, Carmen-Maria, Backhaus, Christof, Gurzki, Hannes, Woisetschläger, David M.

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