Enhancing Apparel Store Patronage through Retailers’ Attributes and Sustainability. A Generational Approach von Dabija, Dan-Cristian, Băbuț, Raluca

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FEMALE STEREOTYPES IN ROMANIAN ADVERTISING: AN INTERPRETATIVE CONTENT ANALYSIS von Ujică, Alexandra, Băbuț, Raluca

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Generating loyalty towards fast fashion stores: a cross-generational approach based on store attributes and socio-environmental responsibility von Dabija, Dan Cristian, Câmpian, Veronica, Pop, Anna-Rebeka, Băbuț, Raluca

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Empirical Study on the Impact of Service, Communication and Corporate Social Responsability on the Image of Romanian Retail Brands von Dabija, Dan-Cristian, Băbuţ, Raluca

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An approach to sustainable development from tourists' perspective. Empirical evidence in Romania von Dabija, Dan-Cristian, Babut, Raluca

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Enhancing Consumers’ Satisfaction and Loyalty of Retailers in Romania through Store Ambiance and Communication von Dabija, Dan-Cristian, Băbuţ, Raluca

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A Customer-Oriented Approach to Satisfaction with Public Service Providers. Empirical Findings from a Market Undergoing Liberalization von Dan Cristian DABIJA, Raluca BĂBUŢ (COMIATI), Ciprian Marcel POP

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Citizens’ Satisfaction with Tariffs and Methods of Payment for Services Provided by Local Public Authorities. Empirical Evidence in Romania von Pop, Ciprian-Marcel, Băbuţ, Raluca, Dabija, Dan-Cristian

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ROMANIAN CONSUMERS’ ATTITUDE TOWARDS TV COMMERCIALS von Comiati (Babut), Raluca

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Employers' Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy von Plăiaş, Ioan, Pop, Ciprian-Marcel, Băbuţ, Raluca, Dabija, Dan Cristian

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CROSS-GENERATIONAL ANALYSIS OF INFORMATION SEARCHING BASED ON SOCIAL MEDIA IN ROMANIA von Dabija, Dan-Cristian, Babut, Raluca, Dinu, Vasile, Lugojan, Madalina Ioana

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YOUNG PEOPLE’S PERCEPTIONS TOWARDS SEXUALITY IN ADVERTISING von Cristina Maria BĂLGĂRĂDEAN, Raluca BĂBUŢ

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COMPETENCES ACQUIRED BY GRADUATES THROUGH MARKETING HIGHER EDUCATION - FINDINGS FROM THE EMPLOYERS PERSPECTIVE von Plaias Ioan, Pop Ciprian Marcel, Dabija Dan Cristian, Babut Raluca

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EMPIRICAL RESEARCH ON THE IMPACT OF LOCATION AND SERVICE ON THE RETAIL BRAND IMAGE von Babut Raluca, Dabija Dan-Cristian

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THE IMPACT OF ENDORSERS’ CHARACTERISTICS ON CONSUMERS’ REACTION TO THE ADS von Plăiaş, Ioan, Comiati (Babut), Raluca

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THE ROLE OF THE AESTHETICS IN THE MAKING OF A BRAND von Olahut, Meda Roxana, Comiati (Babut), Raluca

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The Image of Local Public Administrations in Transylvania Among Citizens: An Empirical Study von Dabija, Dan-Cristian, Pop, Ciprian-Marcel, Băbuţ, Raluca

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Raport arheologic: Pâclișa/comuna: mun. Alba Iulia/județul: Alba/punct: La Izvoare (2001) von Aurel Dragota (MNUAI), Anca Nitoi (CMA Sibiu), Isabela Babut, Alina Bădescu, Dragos Berariu, Costel Cioanca, Raul Craciun, Valentin Deleanu, Raluca Gheorghiu, Ilie Lascu, Dana Milos, Nicolae Neag, Calin Nicoara, Radu Oța, Cătălin Paun, Crina Soare, Viorel Stefu, Diana Trif, Cosmin Marcel Urian (Univ. Alba Iulia), Crina Sun

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Raport arheologic: Apulum/Alba Iulia/comuna: mun. Alba Iulia/județul: Alba/punct: str. Arhimandrit Iuliu Hossu (fostă Brândușei) (2001) von Crina Sun, Cosmin Marcel Urian (students Univ Alba Iulia), Aurel Dragota - responsabil (MNUAI), Anca Nițoi (CMA Sibiu), Isabela Babut, Alina Badescu, Dragos Berariu, Costel Cioanca, Raul Craciun, Valentin Deleanu, Raluca Gheorghiu, Ilie Lascu, Dana Milos, Nicolae Neag, Calin Nicoara, Radu Oța, Cătălin Păun, Crina Soare, Viorel Ștefu, Diana Trif, Cosmin Marcel Urian (studenti Univ. Alba Iulia)

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