“Ours” or “theirs”? Psychological ownership and domestic products preferences von Gineikiene, Justina, Schlegelmilch, Bodo B., Auruskeviciene, Vilte

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Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior von Conner, Suzanne L, Reardon, James, Miller, Chip, Šalčiuvienė, Laura, Auruškevičienė, Viltė

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The contribution of corporate social responsibility to internal employee motivation von Skudiene, Vida, Auruskeviciene, Vilte

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AI-based chatbots in conversational commerce and their effects on product and price perceptions von Sidlauskiene, Justina, Joye, Yannick, Auruskeviciene, Vilte

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Eating healthy to impress: How conspicuous consumption, perceived self-control motivation, and descriptive normative influence determine functional food choices von Barauskaite, Dovile, Gineikiene, Justina, Fennis, Bob M., Auruskeviciene, Vilte, Yamaguchi, Miwa, Kondo, Naoki

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Correction: AI-based chatbots in conversational commerce and their effects on product and price perceptions von Sidlauskiene, Justina, Joye, Yannick, Auruskeviciene, Vilte

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An Examination of New Product Innovativeness and Performance: The Moderating role of Commercial Environment von Brazauskaite, Indre, Auruskeviciene, Vilte, Gerbutaviciene, Rima Jurate

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Let us take a walk to the sustainable tourism practices: a qualitative study through the lens of tourism experts von Arya, Vikas, Auruskeviciene, Vilte, Agarwal, Srishti, Kokatnur, Priyanka, Kumar, Harish, Verma, Rajeev

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The impact of value equity and brand equity on loyalty: an empirical investigation in retail banking von Ivanauskiene, Neringa, Auruskeviciene, Vilte

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Private label management in retail : the concept, consumer profiling and competition with national brands. Systematic review of main findings von Brazauskaite, Indre, Auruskeviciene, Vilte, Gerbutaviciene, Rima

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Enhancing education service outcomes through value co-creation von Survilaite, Eimante, Auruskeviciene, Vilte, Židonis, Žilvinas, Misiunas, Dalius, Sidlauskiene, Justina

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Modeling relationship quality in the parcel delivery services market von Palaima, Tomas, Auruskeviciene, Vilte

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An Assessment of Various Approaches for Cross-Cultural Consumer Research von Laura Salciuviene, Vilte Auruskeviciene, Zigmas Lydeka

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Manufacturer and Retailer Brand Acceptance under Different Levels of Purchase Involvement von Maiksteniene, Kristina, Auruskeviciene, Vilte

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Internationalization Model Revisited: E-marketing Approach von Skudiene, Vida, Auruskeviciene, Vilte, Sukeviciute, Laura

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Should Your Chatbot Joke? Driving Conversion Through the Humour of a Chatbot Greeting von Lekaviciute, Vaida, Auruškevičienė, Viltė, Reardon, James

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Revisiting the Role of Traditional, Electronic and Mobile-Based Communication Channels in the Pharmaceutical Industry of Lithuania von Auruskeviciene, Vilte, Butkeviciene, Jovita, Salciuviene, Laura

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Key Drivers Affecting Customer Intention to Purchase Financial Services Online von Salciuviene, Laura, Auruskeviciene, Vilte, Ivanauskiene, Neringa

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Comparison of consumer ethnocentrism behavioural patterns in transitional economies von Auruskeviciene, Vilte, Vianelli, Donata, Reardon, James

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What are Decision Making Styles for International Apparel Brands in a Large Emerging Market? von De Mattos, Claudio, Salciuviene, Laura, Auruskeviciene, Vilte, Juneja, Garima

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