Musical intelligence: explication, measurement, and implications for consumer behavior von Krishnan, Vijaykumar, A. Machleit, Karen, J. Kellaris, James, Y. Sullivan, Ursula, W. Aurand, Timothy

Volltext

Student Perceptions of the Flipped Classroom: An Evaluation of Hybrid Pedagogy in the Marketing Classroom von Judson, Kimberly, Aurand, Timothy W

Volltext

Sonic logos: can sound influence willingness to pay? von Krishnan, Vijaykumar, Kellaris, James J, Aurand, Timothy W

Volltext

Human resource management's role in internal branding: an opportunity for cross-functional brand message synergy von Aurand, Timothy W, Gorchels, Linda, Bishop, Terrence R

Volltext

Building a university brand from within: University administrators' perspectives of internal branding von Judson, Kimberly M, Aurand, Timothy W, Gorchels, Linda, Gordon, Geoffrey L

Volltext

The Brand Recall Index: a metric for assessing value von Krishnan, Vijaykumar, Sullivan, Ursula Y., Groza, Mark D., Aurand, Timothy W.

Volltext

Building brand loyalty through individual stock ownership von Schoenbachler, Denise D, Gordon, Geoffrey L, Aurand, Timothy W

Volltext

Building brand community membership within organizations: a viable internal branding alternative? von Raj Devasagayam, P, Buff, Cheryl L, Aurand, Timothy W, Judson, Kimberly M

Volltext

Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding von Judson, Kimberly M., Gorchels, Linda, Aurand, Timothy W.

Volltext

Marketing the University to Student-Athletes: Understanding University Selection Criteria von Judson, Kimberly M., James, Jeffrey D., Aurand, Timothy W.

Volltext

Analyzing the Impact of the 2012 Ford Focus Target Hunt: Can Student Managed Projects Accomplish Both Academic and Corporate Objectives? von Aurand, Timothy W, St. Clair, Jordan, Sullivan, Ursula

Volltext

The Business School Undergraduate: An Explorative Study of Exposure to Writing and Secondary Research Terminology von Finley, Wayne, Aurand, Timothy W

Volltext

SHARED AUTONOMOUS VEHICLE TAXI SERVICES: UNPACKING THE ROUTE TO CONSUMER ADOPTION von Krishnan, Vijaykumar, Sullivan, Ursula Y, Aurand, Timothy W

Volltext

The VW Diesel Scandal: Engaging Students via Case Research, Analysis, Writing, and Presentation of Findings von Aurand, Timothy W, Finley, Wayne, Krishnan, Vijaykumar, Sullivan, Ursula Y, Bowen, Jordyn, Rackauskas, Michael, Thomas, Rage, Willkomm, Jakob

Volltext

Executive Insights: International Marketing Managers: A Comparison of Japanese, German, and U.S. Perceptions von Gorchels, Linda, Jambulingam, Thani, Aurand, Timothy W.

Volltext

SUPPLY CHAIN ALLIANCES: EXPLORING THE DRIVERS OF PERFORMANCE VALUE AND BUYER SATISFACTION von Sullivan, Ursula Y, Aurand, Timothy W

Volltext

Cross‐Functional Business Programs: Critical Design and Development Considerations von Aurand, Timothy W., DeMoranville, Carol, Gordon, Geoffrey L.

Volltext

Perceived Involvement in Reengineering and the Marketing Concept: Theory Foundations and Practitioner Perceptions von Aurand, Timothy W., Schoenbachler, Denise D., Schroeder, Betty

Volltext

ENVIRONMENTAL DYNAMICS AND FIRST-MOVER ADVANTAGES IN EMERGING MARKETS von Magnusson, Peter, Westjohn, Stanford A, Gordon, Geoffrey L, Aurand, Timothy W

Volltext

Reengineering and the marketing function: integration of theory and practice von Aurand, Timothy W, Schoenbachler, Denise D, Gordon, Geoffrey L

Volltext