Student Perceptions of the Flipped Classroom: An Evaluation of Hybrid Pedagogy in the Marketing Classroom von Judson, Kimberly, Aurand, Timothy W

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The Brand Recall Index: a metric for assessing value von Krishnan, Vijaykumar, Sullivan, Ursula Y., Groza, Mark D., Aurand, Timothy W.

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Human resource management's role in internal branding: an opportunity for cross-functional brand message synergy von Aurand, Timothy W, Gorchels, Linda, Bishop, Terrence R

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Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding von Judson, Kimberly M., Gorchels, Linda, Aurand, Timothy W.

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Musical intelligence: explication, measurement, and implications for consumer behavior von Krishnan, Vijaykumar, A. Machleit, Karen, J. Kellaris, James, Y. Sullivan, Ursula, W. Aurand, Timothy

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Sonic logos: can sound influence willingness to pay? von Krishnan, Vijaykumar, Kellaris, James J, Aurand, Timothy W

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Building brand loyalty through individual stock ownership von Schoenbachler, Denise D, Gordon, Geoffrey L, Aurand, Timothy W

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Building a university brand from within: University administrators' perspectives of internal branding von Judson, Kimberly M, Aurand, Timothy W, Gorchels, Linda, Gordon, Geoffrey L

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Cross‐Functional Business Programs: Critical Design and Development Considerations von Aurand, Timothy W., DeMoranville, Carol, Gordon, Geoffrey L.

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Building brand community membership within organizations: a viable internal branding alternative? von Raj Devasagayam, P, Buff, Cheryl L, Aurand, Timothy W, Judson, Kimberly M

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Perceived Involvement in Reengineering and the Marketing Concept: Theory Foundations and Practitioner Perceptions von Aurand, Timothy W., Schoenbachler, Denise D., Schroeder, Betty

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Marketing the University to Student-Athletes: Understanding University Selection Criteria von Judson, Kimberly M., James, Jeffrey D., Aurand, Timothy W.

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Executive Insights: International Marketing Managers: A Comparison of Japanese, German, and U.S. Perceptions von Gorchels, Linda, Jambulingam, Thani, Aurand, Timothy W.

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SHARED AUTONOMOUS VEHICLE TAXI SERVICES: UNPACKING THE ROUTE TO CONSUMER ADOPTION von Krishnan, Vijaykumar, Sullivan, Ursula Y, Aurand, Timothy W

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The Business School Undergraduate: An Explorative Study of Exposure to Writing and Secondary Research Terminology von Finley, Wayne, Aurand, Timothy W

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Analyzing the Impact of the 2012 Ford Focus Target Hunt: Can Student Managed Projects Accomplish Both Academic and Corporate Objectives? von Aurand, Timothy W, St. Clair, Jordan, Sullivan, Ursula

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The VW Diesel Scandal: Engaging Students via Case Research, Analysis, Writing, and Presentation of Findings von Aurand, Timothy W, Finley, Wayne, Krishnan, Vijaykumar, Sullivan, Ursula Y, Bowen, Jordyn, Rackauskas, Michael, Thomas, Rage, Willkomm, Jakob

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SUPPLY CHAIN ALLIANCES: EXPLORING THE DRIVERS OF PERFORMANCE VALUE AND BUYER SATISFACTION von Sullivan, Ursula Y, Aurand, Timothy W

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ENVIRONMENTAL DYNAMICS AND FIRST-MOVER ADVANTAGES IN EMERGING MARKETS von Magnusson, Peter, Westjohn, Stanford A, Gordon, Geoffrey L, Aurand, Timothy W

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NESTLÉ: BRAND ALLIANCES IN DEVELOPING MARKETS von Vander Schee, Brian A, Aurand, Timothy W, Pickens, Treneice, Ma, Mary, Girap, Anand Ratnakar

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