THE EFFECT OF STRATEGIC RELATIONSHIP ON BUSINESS VALUE von Athar, Handry Sudiartha

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THE IMPACT OF MARKETING MIX ON THE PURCHASE DECISION WHEN BORROWING CONSUMER LOANS von Athar, Handry Sudiartha

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The Influence of Product Knowledge and Word of Mouth on Non-Muslim Customers' Purchasing Decisions von Manaha, Merlyn Welmince, Sakti, Dwi Putra Buana, Athar, Handry Sudiartha

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Halal Tourism Marketing Strategy Based on Delta Model to Increase Millennial Tourist Interest in Lombok Island von Rahmaningsih, Sintiar, Hermanto, Hermanto, Athar, Handry Sudiartha

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The Effect of Risk Perception and Benefit Perception on Interest in Using the Allo Bank Application at Transmart Mataram with Trust as an Intervening Variable von Faozi, Syahrul, Sakti, Dwi Putra Buana, Athar, Handry Sudiartha

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Campaign Strategy through Social Media to Improve Brand Personality of Mataram Regional Head Candidates in 2020 in a Campaign During the COVID-19 Pandemic Era von Abdillah, Junaidi, Rinuastuti, Baiq Handayani, Athar, Handry Sudiartha

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The Effect of Live Streaming Shopping, Price, and Product Quality on Purchasing Decisions for Shopee Users in West Nusa Tenggara, Indonesia von Audina, Pin Kharisma, Sakti, Dwi Putra Buana, Athar, Handry Sudiartha

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The Effect of Online Marketing Mix, Online Product Representation, and Digital Content Marketing on the Marketing Performance of MSMEs in NTB Mall Mataram during the COVID-19 Pande... von Athar, Handry Sudiartha, Basuki, Prayitno, Mulyono, Lalu Edy Herman

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The Influence of The Gastronomic Narrative of Chicken Merangkat, Culinary Taste, and Destination Image on Tourist Satisfaction in The Green Tourism Village of Bilebante, Indonesia von Nurhaida, Baiq, Furkan, Lalu M, Athar, Handry Sudiartha

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The Effect of Subjective Knowledge, Objective Knowledge, and Experience Knowledge on Interest in Buying British Propolis Products von Adekayanti, Aida Asti, Athar, Handry Sudiartha, Furkan, Lalu M.

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The Influence of Prices, Advertising Attractiveness, Celebrity Endorsers, and Dissatisfaction with Brand Switching on Smartphone Consumers in Mataram City, Indonesia von At-Thariq, Muhammad, Athar, Handry Sudiartha, Furkan, Lalu M

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The Role of Youth in the Utilization of Halal Tourism-Based Ecotourism Destinations in Mount Prabu von Hadinata, Lalu Ardan, Saufi, Akhmad, Athar, Handry Sudiartha

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The Effect of Country of Origin and Country of Manufacture on Perceived Quality and Purchase Intention on Toyota Cars in West Nusa Tenggara, Indonesia von Wulandari, Ni Wayan Sri, Sakti, Dwi Putra Buana, Athar, Handry Sudiartha

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Tourist Risk Perception, Destination Image and Tourist Experience towards Revisit Intention Post COVID-19 Pandemic von Bahari, Astrid Oktavia, Mulyono, Lalu Edy Herman, Athar, Handry Sudiartha

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Determinan Loyalitas Merek Sepeda Motor von -, Risnawati, Athar, Handry Sudiartha

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