Projected changes in temperature and precipitation over mainland Southeast Asia by CMIP6 models von Supharatid, S., Nafung, J., Aribarg, T.

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Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness von Aribarg, Anocha, Schwartz, Eric M.

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Assessing potential flood vulnerability to climate change by CMIP3 and CMIP5 models: case study of the 2011 Thailand great flood von Supharatid, S, Aribarg, T, Supratid, S

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The Importance of Price Beliefs in Consumer Search von Jindal, Pranav, Aribarg, Anocha

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The Moral Significance of Aesthetics in Nature Imagery von Kim, Eunsoo, Cunningham, Julia Lee, Aribarg, Anocha

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Bias-corrected CMIP6 climate model projection over Southeast Asia von Supharatid, Seree, Aribarg, Thannob, Nafung, Jirawat

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Can firms benefit from integrating high-frequency survey measures with objective service quality data? von Cho, Jihoon, Aribarg, Anocha, Manchanda, Puneet

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Marketing at Ross: 100 Years of Academic and Business Impact von Wooten, David B., Aribarg, Anocha

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Private Label Imitation of a National Brand: Implications for Consumer Choice and Law von ARIBARG, ANOCHA, ARORA, NEERAJ, HENDERSON, TY, KIM, YOUNGJU

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Statistical downscaling rainfall using artificial neural network: significantly wetter Bangkok? von Vu, Minh Tue, Aribarg, Thannob, Supratid, Siriporn, Raghavan, Srivatsan V, Liong, Shie-Yui

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Assessment of work-related stress utilizing the Find My Stress mobile application among university students and adult workers amidst the COVID-19 pandemic von Yoopat, Pongjan, Thoicharoen, Pornkamon, Liammanee, Weerawat, Aribarg, Thannob, Yongsiriwit, Karn, Chaisiriprasert, Parkpoom

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An Integration of Stationary Wavelet Transform and Nonlinear Autoregressive Neural Network with Exogenous Input for Baseline and Future Forecasting of Reservoir Inflow von Supratid, Siriporn, Aribarg, Thannob, Supharatid, Seree

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Category-Based Screening in Choice of Complementary Products von Aribarg, Anocha, Foutz, Natasha Zhang

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Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making von Mormann, Milica, Griffiths, Tom, Janiszewski, Chris, Russo, J. Edward, Aribarg, Anocha, Ashby, Nathaniel J. S., Bagchi, Rajesh, Bhatia, Sudeep, Kovacheva, Aleksandra, Meissner, Martin, Mrkva, Kellen J.

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Raising the BAR: Bias Adjustment of Recognition Tests in Advertising von ARIBARG, ANOCHA, PIETERS, RIK, WEDEL, MICHEL

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Tipping the Scale: The Role of Discriminability in Conjoint Analysis von Aribarg, Anocha, Burson, Katherine A, Larrick, Richard P

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Private Label Imitation of a National Brand: Implications for Consumer Choice and Law von Aribarg, Anocha, Arora, Neeraj, Henderson, Ty, Kim, Youngju

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Predicting Joint Choice Using Individual Data von Aribarg, Anocha, Arora, Neeraj, Kang, Moon Young

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Optimizing the modified fuzzy ant-miner for efficient medical diagnosis von Aribarg, Thannob, Supratid, Siriporn, Lursinsap, Chidchanok

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Brand Portfolio Promotions von Aribarg, Anocha, Arora, Neeraj

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