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  1. 1
    Virtual reality and gamification in marketing higher education: a review and research agenda

    Virtual reality and gamification in marketing higher education: a review and research agenda von Loureiro, Sandra Maria Correia, Bilro, Ricardo Godinho, Angelino, Fernando José de Aires


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  2. 2
    The Role of Creative Communications and Gamification in Student Engagement in Higher Education: A Sentiment Analysis Approach

    The Role of Creative Communications and Gamification in Student Engagement in Higher Education: A Sentiment Analysis Approach von Bilro, Ricardo Godinho, Loureiro, Sandra Maria Correia, Angelino, Fernando José de Aires


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