Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies von Butkouskaya, Vera, Llonch-Andreu, Joan, Alarcón-del-Amo, María-del-Carmen

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Relational capital and strategic orientations as antecedents of innovation: Evidence from Mexican SMEs von Ramírez-Solis, Edgar R, Llonch-Andreu, Joan, Malpica-Romero, Alberto D

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How beneficial are relational capital and technology orientation for innovation? Evidence from Mexican SMEs von Ramírez-Solis, Edgar R., Llonch-Andreu, Joan, Malpica-Romero, Alberto D.

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The impact of customer performance on IMC outcomes: Firm size moderation in the inter-country context von Butkouskaya, Vera, Llonch-Andreu, Joan, Alarcón-del-Amo, María-del-Carmen

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Environmental sustainability and their factors in SMEs: A multiple case study of Spain and Chile von Villegas Pinuer, Francisco, Valenzuela-Fernández, Leslier, Llonch Andreu, Joan, López Belbeze, Pilar

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Local, global and glocal consumer brand relationships von Miguel Ángel Lopez-Lomelí, Joan Llonch-Andreu, Josep Rialp-Criado

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Measures of marketing performance: a comparative study from Spain von Eusebio, Rossano, Llonch Andreu, Joan, Pilar López Belbeze, M

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Internal key factors in export performance: A comparative analysis in the Italian and Spanish textile‐clothing sector (part 1) von Eusebio, Rossano, Andreu, Joan Llonch, Belbeze, M. Pilar López

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Management perception and marketing strategy in export performance: A comparative analysis in Italian and Spanish textile‐clothing sector (part 2) von Eusebio, Rossano, Andreu, Joan Llonch, Belbeze, M. Pilar López

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Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country von Vaziri, Maryam, Llonch-Andreu, Joan, López-Belbeze, Pilar

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Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales von Lopez-Lomelí, Miguel Ángel, Llonch-Andreu, Joan, Rialp-Criado, Josep

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Waste Management. The Disconnection between Normative and SMEs Reality von Villegas Pinuer, Francisco Javier, Llonch Andreu, Joan, Belbeze, Pilar López, Valenzuela-Fernández, Leslier

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Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context von Butkouskaya, Vera, Llonch-Andreu, Joan, Alarcón-del-Amo, María-del-Carmen

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Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC) von Butkouskaya, Vera, Llonch-Andreu, Joan, Alarcón-del-Amo, María-del-Carmen

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Strategic antecedents and organisational consequences of IMC in different economy types von Butkouskaya, Vera, Llonch-Andreu, Joan, Alarcón-Del-Amo, María-Del-Carmen

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Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands von López-Lomelí, Miguel Ángel, Alarcón-del-Amo, María-del-Carmen, Llonch-Andreu, Joan

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The use of social networks as a marketing tool in the business performance von Uribe Saavedra, Felipe, Rialp Criado, Josep, Llonch Andreu, Joan

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How Local/Global is your Brand?: A technique to assess brand categorisation von Llonch-Andreu, Joan, López-Lomelí, Miguel ángel, Gómez-Villanueva, Jorge Eduardo

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El uso de las redes sociales digitales como herramienta de marketing en el desempeño empresarial von Uribe Saavedra, Felipe, Rialp Criado, Josep, Llonch Andreu, Joan

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Strategic orientation, innovation and performance in new SMEs: the role of marketing von Gómez Villanueva, Jorge, Llonch Andreu, Joan, Rialp Criado, Josep

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