Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness von Lee, Angela Y., Keller, Punam Anand, Sternthal, Brian

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Enhanced active choice: A new method to motivate behavior change von Keller, Punam Anand, Harlam, Bari, Loewenstein, George, Volpp, Kevin G.

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Commentary on “Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda” von Keller, Punam Anand

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When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior von Block, Lauren G., Keller, Punam Anand

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Affect, Framing, and Persuasion von Keller, Punam Anand, Lipkus, Isaac M., Rimer, Barbara K.

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Vividness Effects: A Resource‐Matching Perspective von Keller, Punam Anand, Block, Lauren G.

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Converting the Unconverted: The Effect of Inclination and Opportunity to Discount Health-Related Fear Appeals von Keller, Punam Anand

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Effectiveness of Corporate Well-Being Programs: A Meta-Analysis von Anand Keller, Punam, Lehmann, Donald R., Milligan, Katherine J.

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Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration von Keller, Punam Anand, Block, Lauren Goldberg

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Designing Effective Health Communications: A Meta-Analysis von Keller, Punam Anand, Lehmann, Donald R.

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Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood von Keller, Punam Anand, Lipkus, Isaac M., Rimer, Barbara K.

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Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes von Duhachek, Adam

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Beyond Protection Motivation: An Integrative Theory of Health Appeals von Block, Lauren G., Keller, Punam Anand

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Informational Properties of Anxiety and Sadness, and Displaced Coping von Raghunathan, Rajagopal, Pham, Michel T., Corfman, Kim P.

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A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments von Yorkston, Eric, Menon, Geeta

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Surcharges Plus Unhealthy Labels Reduce Demand for Unhealthy Menu Items von SHAH, AVNI M., BETTMAN, JAMES R., UBEL, PETER A., KELLER, PUNAM ANAND, EDELL, JULIE A.

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Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability von Keller, Punam Anand, McGill, Ann L.

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Affect, Appraisal, and Consumer Judgment von Yeung, Catherine W. M., Wyer, Jr, Robert S.

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Surcharges Plus Unhealthy Labels Reduce Demand for Unhealthy Menu Items von Shah, Avni M, Bettman, James R, Ubel, Peter A, Keller, Punam Anand, Edell, Julie A

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The Reflexive Relationship between Consumer Behavior and Adaptive Coping von Pavia, Teresa M., Mason, Marlys J.

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