Product placements in social settings: The impact of coviewing on the recall of placed brands von Coker, Kesha K., Altobello, Suzanne A.

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The role of disclosure of social shopping rewards in social buzz von Coker, Kesha K., Altobello, Suzanne A.

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Buzzing with disclosure of social shopping rewards von Coker, Kesha K, Smith, Denise S, Altobello, Suzanne A

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Message exposure with friends: The role of social context on attitudes toward prominently placed brands von Coker, Kesha K., Altobello, Suzanne A., Balasubramanian, Siva K.

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WHAT MAKES SOCIAL SHOPPERS CLICK? THE ROLE OF SOCIAL REWARDS IN SOCIAL SHOPPING von Coker, Kesha K, Boostrom, Robert E, Altobello, Suzanne A

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Can gamification improve financial behavior? The moderating role of app expertise von Bayuk, Julia, Altobello, Suzanne Aurora

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Comparing theories to explain e-commerce adoption von Grandón, Elizabeth E., Nasco, Suzanne A., Mykytyn, Peter P.

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Cross-cultural equivalence of price perceptions across American, Chinese, and Japanese consumers von Meng, Juan (Gloria), Altobello Nasco, Suzanne

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Information search for home, medical, and financial services by mature consumers von Altobello Nasco, Suzanne, Hale, Dena

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Comparing consumer responses to advertising and non-advertising mobile communications von Nasco, Suzanne Altobello, Bruner, Gordon C.

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Predicting electronic commerce adoption in Chilean SMEs von Nasco, Suzanne Altobello, Toledo, Elizabeth Grandón, Mykytyn, Peter P.

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Brand – Character Association and Attitude toward Brands in Movie Placements von Kurthakoti, Raghu, Balasubramanian, Siva K., Altobello, Suzanne

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Gaining Control through Counterfactual Thinking von Nasco, Suzanne Altobello, Marsh, Kerry L.

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Crosscultural equivalence of price perceptions across American, Chinese, and Japanese consumers von Meng, Juan Gloria, Altobello Nasco, Suzanne

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