Message exposure with friends: The role of social context on attitudes toward prominently placed brands von Coker, Kesha K., Altobello, Suzanne A., Balasubramanian, Siva K.

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Can gamification improve financial behavior? The moderating role of app expertise von Bayuk, Julia, Altobello, Suzanne Aurora

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Predicting electronic commerce adoption in Chilean SMEs von Nasco, Suzanne Altobello, Toledo, Elizabeth Grandón, Mykytyn, Peter P.

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Brand – Character Association and Attitude toward Brands in Movie Placements von Kurthakoti, Raghu, Balasubramanian, Siva K., Altobello, Suzanne

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Gaining Control through Counterfactual Thinking von Nasco, Suzanne Altobello, Marsh, Kerry L.

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Crosscultural equivalence of price perceptions across American, Chinese, and Japanese consumers von Meng, Juan Gloria, Altobello Nasco, Suzanne

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PRIVATE INFORMATION IN A SOCIAL WORLD: ASSESSING CONSUMERS' FEAR AND UNDERSTANDING OF SOCIAL MEDIA PRIVACY von Fox, Alexa K., Royne, Marla B.

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The Maximizing Mind-Set von Ma, Jingjing, Roese, Neal J.

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"UNFRIEND ME, PLEASE!": SOCIAL MEDIA FATIGUE AND THE THEORY OF RATIONAL CHOICE von Logan, Kelty, Bright, Laura F., Grau, Stacy Landreth

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Combining Online, Print Increases Ad Effectiveness von Rosenkrans, Ginger, Myers, Keli

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Books and Articles

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doctoral dissertations

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Unindexed Back Matter

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Unindexed Back Matter

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