Exploring global trends and future directions in advertising research: A focus on consumer behavior von Alsharif, Ahmed H., Salleh, Nor Zafir Md, Alrawad, Mahmaod, Lutfi, Abdalwali

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Bibliometrix analysis of information sharing in social media von Abbas, Alhamzah F, Jusoh, Ahmad, Mas'od, Adaviah, Alsharif, Ahmed H, Ali, Javed

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Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda von Alsharif, Ahmed H., Salleh, Nor Zafir Md, Abdullah, Mazilah, Khraiwish, Ahmad, Ashaari, Azmirul

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Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda von Alsharif, Ahmed H, Salleh, Nor Zafir Md, Al-Zahrani, Shaymah Ahmed, Khraiwish, Ahmad

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Revolutionizing consumer insights: the impact of fMRI in neuromarketing research von Alsharif, Ahmed H., Mohd Isa, Salmi

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SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING von Pilelienė, Lina, H. Alsharif, Ahmed, Bader Alharbi, Ibrahim

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Neuromarketing research in the last five years: A bibliometric analysis von Alsharif, Ahmed H

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Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers von Alsharif, Ahmed H, Salleh, Nor Zafir Md, Hashem E, Alharthi Rami, Khraiwish, Ahmad, Putit, Lennora, Arif, Lily Suriani Mohd

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Organisational ambidexterity and social enterprise performance: A Ghanaian perspective von Oduro, Stephen, Alharthi, Rami Hashem E, Alsharif, Ahmed H.

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Tools in Marketing Research: Exploring Emotional Responses to Stimuli von Alsharif, Ahmed H, Khraiwish, Ahmad

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Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes von Alsharif, Ahmed H., Salleh, Nor Zafir Md, Baharun, Rohaizat, Hashem, Alharthi Rami E., Mansor, Aida Azlina, Ali, Javed, Abbas, Alhamzah F.

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A BIBLIOMETRIC ANALYSIS OF HUMAN HORMONES IN CONSUMER NEUROSCIENCE AND HUMAN BEHAVIOR RESEARCH: TRENDS AND INSIGHTS WITH IMPLICATIONS FOR MARKETING von Alsharif, Ahmed H., Pilelienė, Lina

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Applicability of healthcare service quality models and dimensions: future research directions von Ali, Javed, Jusoh, Ahmad, Idris, Norhalimah, Nor, Khalil Md, Wan, Yulin, Abbas, Alhamzah F., Alsharif, Ahmed H.

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A global research trends of neuromarketing: 2015-2020 von Alsharif, Ahmed H., Salleh, Nor Zafir Md, Baharun, Rohaizat, Abuhassna, Hassan, Hashem E, Alharthi Rami

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Biomedical Technology in Studying Consumers’ Subconscious Behavior von Ahmed H. Alsharif, Nor Zafir Md Salleh, Wan Amira binti Wan Ahmad, Ahmad Khraiwish

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A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing von Alsharif, Ahmed H, Salleh, Nor Zafir Md, Pilelienė, Lina

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Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis von Alsharif, Ahmed H, Md Salleh, Nor Zafir, Pilelienė, Lina, Abbas, Alhamzah F, Ali, Javed

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Understanding Online Learning Readiness among University Students: A Bibliometric Analysis von Hassan Abuhassna, Freed Awae, Kawthar Bayoumi, Diaya Uddeen Alzitawi, Ahmed H Alsharif, Noraffandy Yahaya

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Exploring the Path of Biomedical Technology in Consumer Neuroscience Research: A Comprehensive Bibliometric Analysis von Ahmed H. Alsharif, Nor Zafir Md Salleh, Ahmad Khraiwish, Lama Nasrallah Homsi

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Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior von F. Abbas, Alhamzah, Jusoh, Ahmad, Mas’od, Adaviah, H. Alsharif, Ahmed, Ali, Javed

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