The Principles of Islamic Marketing von Alserhan, Baker Ahmad

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The impact of the international crisis on the entrepreneurial intentions of refugees von Welsh, Dianne H.B, Othman, Dalia, Alserhan, Baker, Zeqiri, Jusuf, Al-Madadha, Amro, Ramadani, Veland

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On Islamic branding: brands as good deeds von Alserhan, Baker Ahmad

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Financial literacy programs and youth entrepreneurial attitudes: some insights from the Jordanian community von Aljaouni, Nour Walid, Alserhan, Baker, Gleason, Kimberly, Zeqiri, Jusuf

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Researching Muslim consumers: do they represent the fourth-billion consumer segment? von Ahmad Alserhan, Baker, Ahmad Alserhan, Zeid

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POSITIONING OF ISLAMIC HOTELS: A CORRESPONDENCE ANALYSIS APPROACH von ALSERHAN, Baker, ZEQIRI, Jusuf, GLEASON, Kimberly, SAID, Bilal, ARMUTCU, Barış

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Into the Shark tank: an exploratory analysis of pharmapreneurial motivation and intention in Jordan von Ayesh, Osama Mohammad, Zeqiri, Jusuf, Gleason, Kimberley, Alserhan, Baker Ahmad

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Expressing herself through brands: the Arab woman’s perspective von Alserhan, Baker Ahmad, Halkias, Daphne, Boulanouar, Aisha Wood, Dayan, Mumin, Alserhan, Omar Ahmad

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The transparency of Islamic hotels: “Nice Islam” and the “self‐orientalizing” of Muslims? von Alserhan, Baker Ahmad, Wood, Bronwyn P., Rutter, Richard, Halkias, Daphne, Terzi, Hasan, Al Serhan, Omar

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Naming businesses: names as drivers of brand value von Alserhan, Baker Ahmad, Alserhan, Zeid Ahmad

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Research on Islamic Business Concepts: Proceedings of the 13th Global Islamic Marketing Conference, October 2022 von Ramadani, Veland, Alserhan, Baker, Dana, Léo-Paul, Zeqiri, Jusuf, Terzi, Hasan, Bayirli, Mehmet

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Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021 von Ramadani, Veland, Alserhan, Baker Ahmad, Dana, Leo Paul, Zeqiri, Jusuf, Terzi, Hasan, Bayirli, Mehmet

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Islamic branding: A conceptualization of related terms von Alserhan, Baker Ahmad

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Strategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers von Alserhan, Baker Ahmad, Ramadani, Veland, Zeqiri, Jusuf, Dana, Léo-Paul

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Branding employment related public policies: evidence from a non-western context von Alserhan, Baker Ahmad

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Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products von Zeqiri, Jusuf, Alserhan, Baker, Gleason, Kimberly, Ramadani, Veland

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MEASURING LUXURY BRAND CONSUMPTION AND FEMALE CONSUMERS' RELIGIOSITY IN THE UAE von ALSERHAN, BAKER AHMAD, BATAINEH, MOHAMMAD KHAIR, HALKIAS, DAPHNE, KOMODROMOS, MARCOS

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Assessing cross-national invariance of the three-component model of organizational commitment: A cross-country study of university faculty von Nandan, Shefali, Halkias, Daphne, Thurman, Paul W, Komodromos, Marcos, Baker, Ahmad Alserhan, Adendorff, Chris, Norashfah Hanim Yaakop Yahaya Alhaj, De Massis, Alfredo, Galanaki, Eleanna, Juma, Norma, Kwesiga, Eileen, Nkamnebe, Anayo D, Seaman, Claire

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Entrepreneurs and trade names: evidence from the United Arab Emirates von Alserhan, Baker Ahmad

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Naming business: names as drivers of brand value von Baker, Ahmad Alserhan, Zeid Ahmad Alserhan

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