Customer perceived value through quality augmented reality experiences in retail: The mediating effect of customer attitudes von Alimamy, Saifeddin, Al-Imamy, Samer

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Revealing the essence of value‐in‐being: A Heideggerian paradigm of value co‐creation von Alimamy, Saifeddin, Chylinski, Mathew, Deans, Kenneth R., Gnoth, Juergen

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Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies von Hilken, Tim, Keeling, Debbie I., Chylinski, Mathew, Ruyter, Ko, Golf Papez, Maja, Heller, Jonas, Mahr, Dominik, Alimamy, Saifeddin

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I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value von Alimamy, Saifeddin, Gnoth, Juergen

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The AR Cloud: Navigating Metaverse Augmentation Technologies for Enhanced Co-Creation of Value Within Services von Alimamy, Saifeddin, Jung, Timothy

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I will be with you Alexa! The impact of intelligent virtual assistant's authenticity and personalization on user reusage intentions von Alimamy, Saifeddin, Kuhail, Mohammad Amin

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Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy von Nadeem, Waqar, Alimamy, Saifeddin, Ashraf, Abdul Rehman

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More than meets the eye: In-store retail experiences with augmented reality smart glasses von Pfeifer, Pauline, Hilken, Tim, Heller, Jonas, Alimamy, Saifeddin, Di Palma, Roberta

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Augmented Reality: Uses and Future Considerations in Marketing von Alimamy, Saifeddin, Deans, Kenneth R., Gnoth, Juergen

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An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk von Alimamy, Saifeddin, Deans, Kenneth, Gnoth, Juergen

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