I See Me: The Role of Observer Imagery in Reducing Consumer Transgressions von Saine, Ruby, Kull, Alexander J., Besharat, Ali, Varki, Sajeev

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Exogenous brand crises: brand infection and contamination von Whitler, Kimberly A., Besharat, Ali, Kashmiri, Saim

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Design of an Analytical Model for Iranian Taekwondo Elites’ Awareness of the Components of a Personal Brand Image von Keshtidar, Mohammad, Shajie, Kianoosh, Heydari, Reza, Ebrahimi Besharat, Ali

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A Randomized Controlled Trial of Acceptance and Commitment Therapy for Type 2 Diabetes Management: The Moderating Role of Coping Styles von Shayeghian, Zeinab, Hassanabadi, Hamidreza, Aguilar-Vafaie, Maria E, Amiri, Parisa, Besharat, Mohammad Ali

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Identifying the influential determinants of marital relationship quality on lupus diseases in women: A qualitative research von zeraatkar, Haniyeh, roseami, Reza, Besharat, ALI, Salehi, Keyvan, Rostamian, Rahman

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The relationship between openness to experience and intelligence with sexual desire; The moderating role of weight and age von Barazandeh, Marzieh, Besharat, Mohammad Ali, Moghadamzadeh, Ali

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Comparison of athletes’ personality characteristics in individual and team sports von Nia, Mahin Etemadi, Besharat, Mohammad Ali

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How co-branding versus brand extensions drive consumers' evaluations of new products: A brand equity approach von Besharat, Ali

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Structural model for predicting marital satisfaction in young couples based on behavioral activation/ inhibition systems; the mediating role of attachment styles von Akbari, Hosna, Besharat, Mohammad Ali, Ghorban Jahromi, Reza, Shahabi, Ruhollah

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When indulgence gets the best of you: Unexpected consequences of prepayment von Besharat, Ali, Nardini, Gia

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Predicting social adjustment based on attachment styles and cognitive emotion regulation strategies in adolescents von Farsijani, Niloufar, Besharat, Mohammad Ali, Moghadamzadeh, Ali

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Spiritual health mediates the relationship between ego-strength and adjustment to heart disease von Besharat, Mohammad Ali, Ramesh, Somayeh, Moghimi, Elham

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Relationship between Worry, and Anger Rumination with Cardiovascular Disease Severity: Social Loneliness as a Moderator von Ramesh, Somayeh, Mohammad Ali Besharat, Nough, Hossein

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Factors Influencing Relationship Disengagement in Married Couples: A Qualitative Study von Salayani, Faezeh, Asghari Ebrahimabad, Mohammad Javad, Besharat, Mohammad Ali, Mahram, Behrooz, Soltani Kouhbanani, Sakineh

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The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues von Langan, Ryan, Besharat, Ali, Varki, Sajeev

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Resilience, vulnerability and mental health von Haddadi, Parvaneh, Besharat, Mohammad Ali

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Psychometric properties of Farsi version of the Emotional Intelligence Scale-41 (FEIS-41) von Besharat, Mohammad Ali

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The relationship between worry and anger rumination with adjustment problems to heart disease: The mediating role of difficulties in emotion regulation von Mohammad Ali Besharat, Somayeh Ramesh

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The Effectiveness of the Information-Motivation-Behavioral Skills Model in Promoting Adherence in CABG Patients von Zarani, Fariba, Besharat, Mohammad Ali, Sadeghian, Saeed, Sarami, Gholamreza

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Customizing calories: How rejecting (vs. selecting) ingredients leads to lower calorie estimation and unhealthier food choices von Besharat, Ali, Romero, Marisabel, Haws, Kelly

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