The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention von Alford, Bruce L, Biswas, Abhijit

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When a mismatched advertisement is more persuasive than a matched one: revisiting the functional approach von Obilo, Obinna O., Alford, Bruce L.

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Market segmentation via attitudinal functions: a multi-method approach von Obilo, Obinna O, Alford, Bruce L

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"No sale" items in auctions: do they really matter? von Alford, Bruce L., Gilley, Otis W., Wood, Charles M., Obilo, Obinna

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The role of affect in consumer satisfaction judgments of credence-based services von Alford, Bruce L., Sherrell, Daniel L.

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Internet Channel and Cannibalization: An Empirical Assessment of Sales Agents' Perspective von Sharma, Dheeraj, Gassenheimer, Jule B., Alford, Bruce L.

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A higher-order model of risk propensity von Sharma, Dheeraj, Alford, Bruce L., Bhuian, Shahid N., Pelton, Lou E.

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The Effects of Salesperson Need for Achievement and Sales Manager Leader Reward Behavior von Amyx, Douglas, Alford, Bruce L.

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An 8-nation empirical test of three interpersonal listening techniques von Wood, Charles M., Alford, Bruce L.

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Looks matter in developing consumer-brand relationships von Bryan Hayes, J, Alford, Bruce L, Silver, Lawrence, York, Rice P

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Can retailers get higher prices for “end-of-life” inventory through online auctions? von Wood, Charles M., Alford, Bruce L., Jackson, Ralph W., Gilley, Otis W.

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Measurement validation in marketing research: A review and commentary von Alford, Bruce L, Engelland, Brian T

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Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention von Alford, Bruce L, Engelland, Brian T

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Pioneering the Development of a Scale to Measure E-Tailer Image von Hopkins, Christopher D., Alford, Bruce L.

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Does Organizational Commitment Fully Mediate Constituent Commitment Effects? A Reassessment and Clarification von Maertz Jr, Carl P., Mosley Jr, Donald C., Alford, Bruce L.

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THE INFLUENCE OF ROLE AMBIGUITY AND GOAL ACCEPTANCE ON SALESPERSON PERFORMANCE AND COMMITMENT von Amyx, Douglas, Sharma, Dheeraj, Alford, Bruce L

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The Effect of Brand Attitude and Brand Image on Brand Equity von Faircloth, James B., Capella, Louis M., Alford, Bruce L.

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Measurement validation in marketing research von Alford, Bruce L, Engelland, Brian T

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Looks matter in developing consumerbrand relationships von Bryan Hayes, J., Alford, Bruce L., Silver, Lawrence, York, Rice P.

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What Salespeople Don’t Say: A Review of Literature on Nonverbal Communication of Salespeople: An Abstract von Wu, Shuang, Alford, Bruce L.

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