The impact of innovation-related perception on consumer acceptance of food innovations – Development of an integrated framework of the consumer acceptance process von Albertsen, Levke, Wiedmann, Klaus-Peter, Schmidt, Steffen

Volltext

Circular business models for electric vehicle lithium-ion batteries: An analysis of current practices of vehicle manufacturers and policies in the EU von Albertsen, Levke, Richter, Jessika Luth, Peck, Philip, Dalhammar, Carl, Plepys, Andrius

Volltext

Official sports sponsorship fortress vs ambush marketing attack: Investigating the impact on implicit and explicit brand knowledge von Schmidt, Steffen, Limbach, Matthias, Langner, Sascha, Wiedmann, Klaus-Peter, Albertsen, Levke, Reiter, Philipp

Volltext

An Abstract: Feel the Grip and Smell the Freedom: Assessing the Impact of Sensory Packaging on Implicit and Explicit Brand Knowledge von Langner, Sascha, Schmidt, Steffen, Lischka, Gesa, Karampournioti, Evmorfia, Albertsen, Levke

Volltext

Abstract: Words Have Meaning and Names Have Power—Assessing the Appeal of Personalization of Perceiving One’s Own Name on Coke Bottles von Langner, Sascha, Schmidt, Steffen, Hennigs, Nadine, Karampournioti, Evmorfia, Albertsen, Levke

Volltext

An Abstract: The Value of Sustainability: A Three-Dimensional Approach for Assessing Explicit and Implicit Effects of Brand Sustainability von Karampournioti, Evmorfia, Wiedmann, Klaus-Peter, Schmidt, Steffen, Albertsen, Levke, Langner, Sascha

Volltext

An Abstract: Consumer’s Acceptance of Food Innovations: Effects on Product Perception and Consumer Behavior von Albertsen, Levke, Wiedmann, Klaus-Peter, Karampournioti, Evmorfia, Langner, Sascha

Volltext

Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling: An Abstract von Wiedmann, Klaus-Peter, Karampournioti, Evmorfia, Hennigs, Nadine, Schmidt, Steffen, Albertsen, Levke

Volltext

The Unconscious Affection Factor: Exploring the Dual Facets of Customer-Perceived Value and Their Impact on Brand Attachment: An Abstract von Langner, Sascha, Schmidt, Steffen, Albertsen, Levke, Karampournioti, Evmorfia, Wiedmann, Klaus-Peter

Volltext

Abstract: With Joyful Flow—The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment von Schmidt, Steffen, Langner, Sascha, Hennigs, Nadine, Albertsen, Levke, Karampournioti, Evmorfia, Rothensee, Matthias

Volltext

Abstract: Magical Repute (The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment) von Wiedmann, Klaus-Peter, Schmidt, Steffen, Langner, Sascha, Reiter, Philipp, Albertsen, Levke, Karampournioti, Evmorfia

Volltext

Circular Economy in Familienunternehmen: Herausforderungen, Lösungsansätzen und Handlungsempfehlungen von Albertsen, Levke, Strack, S, Vallentin, D, Maier, Moritz Julian, Menke, Charlott, Schöffel, Josephine, Stein, Lisa Theresa, Hiebel, Markus, Schulte, Anna, Kloberdanz, Sylvia

Volltext bestellen