Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda von Alsharif, Ahmed H., Salleh, Nor Zafir Md, Abdullah, Mazilah, Khraiwish, Ahmad, Ashaari, Azmirul

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Tools in Marketing Research: Exploring Emotional Responses to Stimuli von Alsharif, Ahmed H, Khraiwish, Ahmad

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Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda von Alsharif, Ahmed H, Salleh, Nor Zafir Md, Al-Zahrani, Shaymah Ahmed, Khraiwish, Ahmad

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Biomedical Technology in Studying Consumers’ Subconscious Behavior von Ahmed H. Alsharif, Nor Zafir Md Salleh, Wan Amira binti Wan Ahmad, Ahmad Khraiwish

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The effect of customer relationship management (CRM) on business profitability in Jordanian logistics industries: The mediating role of customer satisfaction von Fraihat, Baha Aldeen Mohammad, Abozraiq, Aseel Mostafa, Ababneh, Ahmad MohD, Khraiwish, Ahmad, Almasarweh, Mohammad Salameh, AlGhasawneh, Yahya saber salah

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Exploring the Path of Biomedical Technology in Consumer Neuroscience Research: A Comprehensive Bibliometric Analysis von Ahmed H. Alsharif, Nor Zafir Md Salleh, Ahmad Khraiwish, Lama Nasrallah Homsi

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Conceptualizing ethical AI-enabled marketing: Current state and agenda for future research von Eid, Mohammad Al Haj, Hashesh, Mohammad Abu, Sharabati, Abdel-Aziz Ahmad, Khraiwish, Ahmad, AL-Haddad, Shafig, Abusaimeh, Hesham

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The differential impacts of customer commitment dimensions on loyalty in the banking sector in Jordan: Moderating the effect of e-service quality von Khraiwish, Ahmad, Al-Gasawneh, Jassim Ahmad, Joudeh, Jamal M.M., Nusairat, Nawras M., Alabdi, Yaser F.

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Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers von Alsharif, Ahmed H, Salleh, Nor Zafir Md, Hashem E, Alharthi Rami, Khraiwish, Ahmad, Putit, Lennora, Arif, Lily Suriani Mohd

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