Learning from Pandemic Periods: Elements of the Theory of Behavioral Transformation von Urbonavicius, Sigitas, Adomaviciute – Sakalauske, Karina

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Online content creators’ and viewers’ interdependent journeys von Hollebeek, Linda D., Anselmsson, Johan, Adomaviciute-Sakalauske, Karina, Krumm, Kristo, Jansson, Johan, Wait, Marius, Ooi, Beewah, Riivits-Arkonsuo, Iivi, Lubbe, Isolde

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Understanding online purchasing behaviour after COVID-19: an extended technology acceptance model with motivations learnt from the pandemic von Adomaviciute-Sakalauske, Karina, Urbonavicius, Sigitas

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Learning Marketing Online: The Role of Social Interactions and Gamification Rewards von Dikcius, Vytautas, Urbonavicius, Sigitas, Adomaviciute, Karina, Degutis, Mindaugas, Zimaitis, Ignas

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MOOCs: The Factors Impacting Learners’ Continuance Intention, the Intention to Complete or Cancel a Course von Adomavičiūtė, Karina, Dikčius, Vytautas, Zimaitis, Ignas

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Attitudinal Loyalty Towards Online Stores Between Loyal and Disloyal Clients: Differences Across Four Countries von Dikcius, Vytautas, Adomaviciute - Sakalauske, Karina, Vilkaite - Vaitone, Neringa, Kirse, Sigita

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Effect of Moral Identity on Consumer Choice of buying Cause-related Products Versus Donating for Charity von Urbonavičius, Sigitas, Adomavičiūtė, Karina

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Does the intention to purchase cause‐related products compared to charity donations indicate higher morality? von Adomaviciute, Karina, Urbonavicius, Sigitas

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Donation to charity and purchase of cause‐related products: The influence of existential guilt and experience von Urbonavicius, Sigitas, Adomaviciute, Karina, Urbutyte, Ieva, Cherian, Joseph

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The role of travelling distances: different planning, different motives von Urbonavicius, Sigitas, Andruliene, Rasuole, Adomaviciute, Karina, Ozretic-Dosen, Durdana

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The impact of brand and social cause prominence dimensions of fit on consumer intentions to buy cause-related products von Dagyte-Kavoliune, Gintare, Adomaviciute, Karina, Urbonavicius, Sigitas

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THE IMPACT OF CULTURAL DIMENSIONS ON ONLINE STORE LOYALTY von Dikčius, Vytautas, Adomavičiūtė-Sakalauskė, Karina, Kiršė, Sigita, Zimaitis, Ignas

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Movie piracy: how novelty-seeking relates to illegal downloading von Urbonavicius, Sigitas, Dikcius, Vytautas, Adomaviciute, Karina, Urbonavicius, Ignas

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Could humour make advertisements worse? von Dikčius, Vytautas, Adomavičiūtė, Karina, Venskuvienė, Ieva

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RELATIONSHIP BETWEEN UTILITARIAN AND HEDONIC CONSUMER BEHAVIOR AND SOCIALLY RESPONSIBLE CONSUMPTION von Adomaviciute, Karina

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Cause-related marketing as a commercially and socially oriented activity: what factors influence and moderate the purchasing? von Adomaviciute, Karina, Bzikadze, Goga, Cherian, Joseph, Urbonavicius, Sigitas

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Could humour make advertisements worse? von Dikčius, Vytautas, Adomavičiūtė, Karina, Venskuvienė, Ieva

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Consumers’ online brand-related misinformation engagement: a weapons of influence perspective von Hollebeek, Linda, Parts, Oliver, Urbonavicius, Sigitas, Riisalu, Rein, Adomaviciute-Sakalauske, Karina, Jansson, Johan

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THE INVESTIGATION OF THE CHARACTERISTICS, DETERMINING THE CHOICE OF PRIVATE LABELS: ACADEMIC AND PRACTICAL ASPECTS von Adomavičiūtė, Karina, Vengrauskas, Petras Vytautas

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Movie Piracy in Emerging Economies: I Want to be Innovative, and I Know How to Explain My Bad Behaviour: An Abstract von Urbonavicius, Sigitas, Dikcius, Vytautas, Adomaviciute, Karina, Lucinskaite, Amelija

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