STEREOTYPE THREAT TRIGGERED BY DATA FOCUSED ASSESSMENTS FOR MARKETING STUDENTS: AN EXPLORATORY STUDY von Achenreiner, Gwen, Nasif, Nese

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IS WHAT STUDENTS WANT WHAT THEY REALLY NEED? A VALUES VIEW OF UNDERGRADUATE MARKETING ELECTIVE COURSE OFFERINGS von Graham, Kenneth W., Achenreiner, Gwen, McDermott, Maggie, Crosby, Elizabeth

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The Meaning of Brand Names to Children: A Developmental Investigation von Achenreiner, Gwen Bachmann, John, Deborah Roedder

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EXECUTIVES IN RESIDENCE: A REVIEW AND ASSESSMENT von Achenreiner, Gwen, Hein, Marc D

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Impact of Source on Response Rates: Are Student Studies Viewed as Less Important by Respondents? von Achenreiner, Gwen, Brokaw, Stephen

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Market Research in the "Real" World: Are We Teaching Students What They Need to Know? von Achenreiner, Gwen

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Materialistic Values and Susceptibility to Influence in Children von Achenreiner, Gwen Bachman

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Learning Strategies for the Next Generation: Assessing a Computer-Based Module to Teach Break-Even Analysis von Achenreiner, Gwen Bachmann, Eckhardt, Giana, Jankus, Mark, Rudelius, William

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