Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness von Aribarg, Anocha, Schwartz, Eric M.

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The Importance of Price Beliefs in Consumer Search von Jindal, Pranav, Aribarg, Anocha

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The Moral Significance of Aesthetics in Nature Imagery von Kim, Eunsoo, Cunningham, Julia Lee, Aribarg, Anocha

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Category-Based Screening in Choice of Complementary Products von Aribarg, Anocha, Foutz, Natasha Zhang

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Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making von Mormann, Milica, Griffiths, Tom, Janiszewski, Chris, Russo, J. Edward, Aribarg, Anocha, Ashby, Nathaniel J. S., Bagchi, Rajesh, Bhatia, Sudeep, Kovacheva, Aleksandra, Meissner, Martin, Mrkva, Kellen J.

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Predicting Joint Choice Using Individual Data von Aribarg, Anocha, Arora, Neeraj, Kang, Moon Young

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Can firms benefit from integrating high-frequency survey measures with objective service quality data? von Cho, Jihoon, Aribarg, Anocha, Manchanda, Puneet

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Private Label Imitation of a National Brand: Implications for Consumer Choice and Law von ARIBARG, ANOCHA, ARORA, NEERAJ, HENDERSON, TY, KIM, YOUNGJU

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Marketing at Ross: 100 Years of Academic and Business Impact von Wooten, David B., Aribarg, Anocha

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Raising the BAR: Bias Adjustment of Recognition Tests in Advertising von ARIBARG, ANOCHA, PIETERS, RIK, WEDEL, MICHEL

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Tipping the Scale: The Role of Discriminability in Conjoint Analysis von ARIBARG, ANOCHA, BURSON, KATHERINE A., LARRICK, RICHARD P.

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Editorial: Next Steps for Frontiers in Marketing Science von Aribarg, Anocha, Chan, Tat, S. Desai, Preyas, Mehta, Nitin, Subramanian, Upender, Toubia, Olivier, C. Wilbur, Kenneth

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Tipping the Scale: The Role of Discriminability in Conjoint Analysis von Aribarg, Anocha, Burson, Katherine A, Larrick, Richard P

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Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit von Aribarg, Anocha, Arora, Neeraj

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The role of network embeddedness in film success von Packard, Grant, Aribarg, Anocha, Eliashberg, Jehoshua, Foutz, Natasha Z.

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Brand Portfolio Promotions von Aribarg, Anocha, Arora, Neeraj

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Private Label Imitation of a National Brand: Implications for Consumer Choice and Law von Aribarg, Anocha, Arora, Neeraj, Henderson, Ty, Kim, Youngju

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Modeling Choice Interdependence in a Social Network von Wang, Jing, Aribarg, Anocha, Atchadé, Yves F.

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Research Note--Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit von Aribarg, Anocha, Arora, Neeraj

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Advancing Non-compensatory Choice Models in Marketing von Aribarg, Anocha, Otter, Thomas, Zantedeschi, Daniel, Allenby, Greg M., Bentley, Taylor, Curry, David J., Dotson, Marc, Henderson, Ty, Honka, Elisabeth, Kohli, Rajeev, Jedidi, Kamel, Seiler, Stephan, Wang, Xin (Shane)

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