Embedding the UN SDGs into a Marketing Elective on Base-of-the-Pyramid Markets: An Experiential Learning Approach von Satyam, Aithal, Rajesh K.

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Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework von Satyam, Aithal, Rajesh K.

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Gyan Shala Model: The Lucknow Challenge von Aithal, Rajesh K.

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Low-cost Technologies for Kirana (Small) Retail: A Game Changer? von Choudhary, Vikram, Aithal, Rajesh K

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Reducing market separation through e-commerce: cases of Bottom of the Pyramid (BoP) firms in India von Angmo, Dechen, Aithal, Rajesh K., Jaiswal, Anand Kumar

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Exploring channel conflict in an emerging economy: the small retailer’s perspective von Satyam, Aithal, Rajesh K, Maurya, Harshit

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Book essay on Unrelenting Innovation: How to create a culture for market dominance von Aithal, Rajesh K.

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Marketing channel length in rural India: Influence of the external environment and rural retailer buyer behavior von Aithal, Rajesh K.

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Tamul Plates Marketing Pvt. Ltd.: The Growth Challenge von Aithal, Rajesh K., Dasgupta, Arindam

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Resilience of small retailers in facing the Covid-19 pandemic – a qualitative study von Samanta, Tamal, Aithal, Rajesh

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Do Retail Evolution Theories Explain Wholesalers’ Responses in Emerging Economies? Evidence from a Wholesale Market in Northern India von Aithal, Rajesh K., Maurya, Harshit, Satyam

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Rural tourism in India: case studies of resilience during crisis von Aithal, Rajesh, Anil, R.K., Angmo, Dechen

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Marketing channel length in rural India von Aithal, Rajesh K

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Regional Science City, Lucknow von Aithal, Rajesh K.

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Kala Raksha Trust, Kutch von Aithal, Rajesh K

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Rural Marketing in the Development Paradigm von Vaswani, L.K., Aithal, Rajesh, Pradhan, Debasis, Sridhar, G.

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Distribution Challenges in Emerging Markets: Evaluating Alternate Distribution Strategies for FMCG Firms in Rural India von Aithal, Rajesh K., Satyam, Maurya, Harshit

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A METHOD OF PRODUCING A CONTINUOUS FIBRE REINFORCEMENT LAYER FROM INDIVIDUAL FIBRE MATS von PRIYADARSHINI B, HANNAH, RAMACHANDRAN, DHINAGARAN, MADURAI, SATHIYAGOPI, LUNDSGAARD-LARSEN, CHRISTIAN, THADATHAZHATH, SHALU, JACOBSEN, TORBEN KROGSDAL, SUSHIL, ROHIN, BASHA, MOHAMMED IMDAD, AITHAL, RAJESH, OSTERGAARD, RASMUS C

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Method of producing a continuous fibre reinforcement layer from individual fibre mats von Priyadarshini B, Hannah, Østergaard, Rasmus C, Basha, Mohammad Imdad, Madurai, Sathiyagopi, Jacobsen, Torben Krogsdal, Thadathazhath, Shalu, Aithal, Rajesh, Ramachandran, Dhinagaran, Lundsgaard-Larsen, Christian, Sushil, Rohin

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A METHOD OF PRODUCING A CONTINUOUS FIBRE REINFORCEMENT LAYER FROM INDIVIDUAL FIBRE MATS von RAMACHANDRAN, DHINAGARAN, MADURAI, SATHIYAGOPI, LUNDSGAARD-LARSEN, CHRISTIAN, THADATHAZHATH, SHALU, JACOBSEN, TORBEN KROGSDAL, ØSTERGAARD, RASMUS C, SUSHIL, ROHIN, BASHA, MOHAMMED IMDAD, AITHAL, RAJESH, PRIYADARSHINI B, Hannah

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