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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement von Zabkar, Vesna, Eisend, Martin

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Preparation and characterization of multilayer metallization structures with titanium nitride and titanium silicide von Panjan, P, Navinšek, B, Žabkar, A, Mandrino, D, Godec, M, Koželj, M, Krivokapič, Z, Zalar, A

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Determination of the interface width of thin multilayered structures using quartz oscillator microbalance depth profiling von Panjan, P, Žabkar, A, Navinšek, B

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Improvement of cold forming and form cutting tools by PVD Tin coating von NAVINSEK, B, ZABKAR, A

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Optical properties of nitride coatings deposited at low substrate temperatures von Panjan, P, Žabkar, A, Navinšek, B, Demšar, A, Švajger, A, Tanović, L, Tanović, N

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Structural analysis of ZrN and TiN films prepared by reactive plasma beam deposition von Panjan, P., Navinšek, B., Žabkar, A., Marinković, V., Mandrino, Dj, Fišer, J.

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Characterization of TiNx and ZrNx multilayered structures by Auger electron spectroscopy von Panjan, P, Navinšek, B, Žabkar, A, Fišer, J, Zalar, A

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Multiple-point depth profiling of multilayer Cr/Ni thin film structures on a rough substrate using scanning auger microscopy von Zalar, A., Hofmann, S., Žabkar, A.

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Can Disclosures Aid Children’s Recognition of TV and Website Advertising? von Vanwesenbeeck, Ini, Opree, Suzanna J., Smits, Tim

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Media Multitasking and the Role of Task Relevance in Background Advertising Processing von Smit, Edith G., Segijn, Claire M., van de Giessen, Wendalin, Wottrich, Verena M., Vandeberg, Lisa, Voorveld, Hilde A. M.

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Effects of Brand Placement Disclosures: An Eye Tracking Study Into the Effects Of Disclosures and the Moderating Role of Brand Familiarity von Smink, Anneroos R., van Reijmersdal, Eva A., Boerman, Sophie C.

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TiSi2 formation during annealing of sputtered Ti, Ti/TiN and TiNx thin films von Panjan, P, Navinšek, B, Žabkar, A, Godec, M, Krivokapić, Z, Zalar, A, Praček, B

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Article or Ad? Readers’ Recognition and Evaluations of Native Advertisements on Online News Websites von Krouwer, Simone, Poels, Karolien

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In Arabic, English, or a Mix? Egyptian Consumers’ Response to Language Choice in Product Advertisements, and the Role of Language Attitudes von van Hooft, Andreu, van Meurs, Frank, Spierts, Danique

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Facial Expressions to Evaluate Advertising: A Laboratory versus Living Room Study von Ausin, Jose Manuel, Guixeres, Jaime, Bigné, Enrique, Alcañiz, Mariano

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Investigating the Influence of Musical Congruity in Higher Education Advertising: A Genre Congruity Perspective von Abolhasani, Morteza, Oakes, Steve

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Can Advertisers Benefit from the Name-Letter- and Birthday-Number Effect? von Keller, Barbara, Gierl, Heribert

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Should She Hold It or Should She Eat It? The Efficient Pose of Testimonials to Improve Perceptions of Tastiness of Food Products von Manouras, Martina, Gierl, Heribert

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Partnership in the Forefront: Advertising Agencies’ Roles and Business Clients’ Loyalty von Arslanagic-Kalajdzic, Maja, Zabkar, Vesna

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