The Journal of Advertising's Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review von Donthu, Naveen, Lim, Weng Marc, Kumar, Satish, Pattnaik, Debidutta

Volltext

Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective von Nelson, Michelle R., Ham, Chang-Dae, Ahn, Regina

Volltext

Methodological Issues in Advertising Research: Current Status, Shifts, and Trends von Chang, Chingching

Volltext

The evolution of advertising research through four decades: a computational analysis of themes, topics and methods von Stafford, Marla Royne, Himelboim, Itai, Walter, Dror, Ophir, Yotam

Volltext

A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006 von Ford, John B., Merchant, Altaf

Volltext

Trends in the use of statistics in major advertising journals over four decades von Yoo, Kyunga, Joo, Eunsin, Choi, Hojoon, Reid, Leonard, Kim, Jooyoung

Volltext

Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996 von Henthorne, Tony L., Latour, Michael S., Loraas, Tina

Volltext

Measuring Attitude toward the Brand and Purchase Intentions von Spears, Nancy, Singh, Surendra N.

Volltext

Gender Sex-Role Portrayals in International Television Advertising over Time: The Australian Experience von Milner, Laura M., Higgs, Bronwyn

Volltext

Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences von Gupta, Pola B., Gould, Stephen J.

Volltext

The Impact of Sports Sponsorship on Consumers' Brand Attitudes and Recall: The Case of NASCAR Fans von Levin, Aron M., Joiner, Chris, Cameron, Gary

Volltext

Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications von Gupta, Pola B., Balasubramanian, Siva K., Klassen, Michael L.

Volltext

La diffusion scientifique de la créativité publicitaire de 1965 à 2012 / The Scientific Dissemination of Creativity in Advertising from 1965 to 2012 von Pérez, Jorge del Río, Aguerrebere, Pablo Medina

Volltext

AI-driven contextual advertising: toward relevant messaging without personal data von Häglund, Emil, Björklund, Johanna

Volltext

The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis von Wiid, Ria, Müllern, Tomas, Berndt, Adele

Volltext

The Influence of Advertising Logo Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization von Stafford, Marla Royne, Tripp, Carolyn, Bienstock, Carol C.

Volltext

Conditioning of Meaning in Advertising: Brand Gender Perception Effects von Till, Brian D., Priluck, Randi Lynn

Volltext

Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats von Lord, Kenneth R., Putrevu, Sanjay

Volltext

The Antecedents and Consequences of Perceived Advertising Clutter von Speck, Paul Surgi, Elliott, Michael T.

Volltext

Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website von Lee, Mira, Rodgers, Shelly, Kim, Mikyoung

Volltext