Changes of consumers’ media exposure before and after the COVID-19 epidemic and exploratory study using individual personality traits von Takeuchi, Makito, Igari, Ryosuke

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The effect of congruence between the price and background color lightness on the price list von Kawamata, Hisashi

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Revisiting the satisfaction mirror effect: Is what you see in the mirror employees’ satisfaction or behavior? von Inuzuka, Atsushi

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物語広告が推奨意図に及ぼす影響―ブランド・コミットメントの調整効果に着目して von 福田, 怜生

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商業とマーケティングの対立に関する再検討―情報化が小売業に与える影響 von 高嶋, 克義

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消費者のアイデンティフィケーションと幸福感はブランド・スイッチング行動を防止できるのか？縦断調査による検証 von 松原, 優

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顧客満足度がフリーキャッシュフローへ与える影響：顧客満足度が業績に与える影響の包括的な再検証 von 重松, 佳

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The influence of consumer guilt on imported products from Japan, and the moderating role of economic sentiment: An empirical study in Taiwan and China von Terasaki, Shinichiro, Furukawa, Hiroyasu

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The brand authenticity hierarchy: Latent rank theory von Tanaka, Shoji, Takahashi, Hiroyuki

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Media effect in Marketing Communications von SoonHo, Kwon

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Dynamics of consumers’ cumulated narratives: An interpretive analysis on controversial internet content von Masuda, Akiko, Matsui, Takeshi, Tsumura, Masayuki

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The effect of narrative advertising on recommendation intentions: A study focusing on the moderation effect of brand commitment von Fukuda, Reo

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Rethinking the incompatibility of commerce and marketing: The influence of digitalization on retailing von Takashima, Katsuyoshi

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Wholesale price and marketing channel type of prescription drugs von Sakurai, Hidehiko, Tanno, Tadanobu, Masuhara, Hiroaki, Hayashi, Yukinari, Yamada, Akira

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The effect of background colors on consumers’ products’ haptic images and preferences: Focusing on products’ anthropomorphism von Nishii, Mayuko, Moriguchi, Takeshi

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Spillover effect of advertising: The role of the order of market entry von Mitsuru, Kaneko

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A study on mercantile coordinators in the sustainability of industrial cluster von Xinwei, Jiang

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Selling services in servitization von Sakama, Towako

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Can consumer identification and happiness prevent their brand switching behavior? Examining through longitudinal study von Matsubara, Yu

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Impact of customer satisfaction on free cash flow: Comprehensive re-examination of the impact of customer satisfaction on firm performance von Shigematsu, Kei

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