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    Finding the right role for social media in innovation many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company

    Finding the right role for social media in innovation many companies aren't getting much benefit from incorporating social media into their new product or service development proce... von Roberts, Deborah L., Piller, Frank T.

    Veröffentlicht 2016
    lizenzpflichtig
    Elektronisch E-Book

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