Integrated marketing communications A Global Brand-Driven Approach von Kitchen, Philip J. 1953-, Tourky, Marwa E.

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Integrated marketing communications a global brand-driven approach von Kitchen, Philip J. 1953-, Tourky, Marwa E.

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Integrated marketing communications a primer von Kitchen, Philip J. 1953-, Pelsmacker, Patrick de 1957-

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Raising the corporate umbrella corporate communications in the 21st century von Kitchen, Philip J., Schultz, Don E.

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Raising the corporate umbrella Corporate communications in the twenty-first century. - Ebook. - Originally published in: 2001 von Kitchen, Philip J.

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Marketing metaphors and metamorphosis von Kitchen, Philip J. 1953-

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Communicating globally an integrated marketing approach von Schultz, Don E., Kitchen, Philip J.

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Integrated communications in the postmodern era

Weitere Verfasser: “… Kitchen, Philip J. 1953- …”

Integrated brand marketing and measuring returns

Weitere Verfasser: “… Kitchen, Philip J. 1953- …”
Inhaltsverzeichnis

Marketing metaphors and metamorphosis

Weitere Verfasser: “… Kitchen, Philip J. 1953- …”